What are the responsibilities and job description for the Marketing Manager - Remote position at PCNA?
Who are we?
Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. Our employees are spread across six locations.
What we offer you
- Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!
- Flexible scheduling
- 401k Matching
- Generous Paid Time Off and Holidays
- PCNA Cares Share Fund – donating to teammates in times of need
Why you will make it your career
- We invest heavily in modernization, operating more efficiently with cutting edge digital technology
- We value our employee’s contributions in a collaborative and inclusive work environment
- Our culture encourages listening, understanding and a sense of empathy makes PCNA stronger
- As the industry leader for environmental responsibility, sustainability is the key to every decision we make
Our Values
Delight Customers: Treat our customers the way you’d like to be treated.
Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative
Think Team: Work together to get the job done. Be inclusive and collaborative.
Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.
Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.
Our Businesses
Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories; Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!
The Position
The role of Marketing Manager develops and executes targeted marketing strategies and campaigns targeting growth in the Spoke division of the PCNA. This individual will play a pivotal role in shaping and executing marketing communication growth strategies, plans, and campaigns to drive category expansion and revenue. This includes multi-channel targeted go-to-market and campaign planning & execution, across email, social media, paid media, website, promotions, tradeshows, and events to drive aggressive sales growth leveraging our competitive advantage.
Key Responsibilities
- Lead strategic planning and marketing plan to drive growth in new and existing markets
- Develop, execute, and optimize end-to-end marketing campaigns
- Collaborate with data analysts to analyze campaign data and leverage learnings to guide future planning
- Develop materials for executive reporting and provide actionable insights to executive teams
- Support evaluation and prioritization of new markets through market and competitive analysis
- Develop a keen understanding of the print-on-demand landscape to refine target segments, customer personas, areas for growth opportunity and strategic campaigns that drive conversion.
- Collaborate with PCNA marketing team to optimize campaign components for each channel including digital, display, email, social, print, and organic SEO
- Proactively ideate and build tools to support the sales team go-to-market
- Ensure new offerings are launched effectively including tools to support the sales team
- Manage marketing asset updates to ensure messaging freshness and accuracy
- Collaborate with Market Research Analyst to gain customer insights, needs and perception and recommend performance and campaign improvements
Skills and Knowledge
- Experience developing marketing strategies that align with business objectives, including value proposition definition, target audience identification, positioning, and messaging
- Proven track record in planning, executing, and optimizing targeted and direct marketing campaigns across various channels to effectively reach and engage target audiences
- Experience with digital marketing channels and analyzing effectiveness
- Proficiency in defining and promoting product features, benefits or offerings, and unique selling points that speak to customer needs and drive sales growth
- Ability to understand market analyses to evaluate growth opportunities
- Ability to handle multiple projects and priorities in a fast-paced environment; deadline-driven
- Ability to collaborate cross functionally to drive results
- Exceptional attention to detail, with strong organizational skills
- Strong analytical skills to interpret campaign data, derive actionable insights and make data-driven decisions to optimize marketing strategies and tactics
- Customer-centric mindset with a deep curiosity and/or understanding of customer needs, preferences, and behaviors
- Familiarity with marketing automation platforms, CRM systems, and analytics tools to streamline effective marketing processes and track performance metrics.
Minimum Qualifications
- BS/BA in Marketing, Product, Strategy, Business, or related field
- Minimum 7 years of marketing experience with a strong focus on developing and execution marketing campaigns
- Experience developing marketing strategies that align with business objectives, including value proposition definition, target audience identification, positioning, and messaging
- Experience in the promotional products or printing industry a plus
- Strong skillset in Microsoft Office products, especially Excel and PowerPoint
- Strong verbal and written communication
- Strong presentation skills and ability to tell a story through slides
Together We Inspire Pride
We want our team members to be proud of the essential work they do, our commitment to the sustainability, and the overall customer experience. We are a culture that will invest heavily in our people, our company and in state-of-the-art technology to be at the forefront of innovation.
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PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.
