National Marketing Manager

Description

The full-time Marketing Manager is responsible for strengthening PCs for People's brand and developing a marketing strategy that will help scale national operations. Ongoing, the position will assume overall responsibility for the annual marketing plan, assist in strategic planning, develop marketing communications, public relations activities, marketing vendor management, event management and assure all goals and timelines are met or exceeded.

This is a hybrid position, requiring a minimum of two days per week in the office.

Key Role Responsibilities

• Provide national marketing support to all PCs For People market locations and national e-commerce site through the B2B as well as B2C platforms
• Create and maintain templates for flyers, banners, packets, press releases, PSAs, and more; review and edit for events and programs.
• Collaborate with the sales, community impact, WISP, ITAD (IT Asset Disposition), and education services teams to develop cohesive branding messages for our diverse service offerings and mission.
• Research and analyze existing marketing strategy in line with the strategic vision of the company
• Plan, manage, and execute marketing campaigns from start to finish across various service lines.
• Represent PCs for People at conferences, conventions and association meetings, as needed
• Plan advertising and promotional materials including print, online and electronic media for both B2B and B2C channels
• Oversee the company’s websites, evaluate and manage website performance, and develop, maintain and update website content
• Develop written and design visual content for blogs, social media, and publications
• Leverage the company’s online social media presence for increased sales and market visibility
• Meet with key clients, maintain existing relationships and negotiate new partnerships
• Monitor market conditions and competition and implement changes as needed
• Guide the day to day activities of the marketing plan
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Draft communications like press releases
• Provide feedback and contribute ideas to growth and expansion
• Manage Marketing Coordinator
• Other duties as needed
  
  

Requirements

Required Qualifications

• Bachelor’s degree in marketing, business, communication or similar field
• 5 years of relevant marketing and communications experience required
• Non Profit experience preferred
• Experience with developing and executing marketing strategy
• Technical experience including, but not limited to, Wordpress, Adobe Creative Suite, HTML, HubSpot, Google Analytics, Google Suite, Canva, etc
• Experience and familiarity with managing and planning strategy for social media accounts for an organization
• Excellent spoken and written communication skills
• Proven people and presentation skills
• Entrepreneurial mindset
• Desire to help the community and interest in digital inclusion
• Technology or recycling industry knowledge is a plus
  
  

Benefits

We are a growing non-profit and expect this position to drive continued growth. We have a casual, fun, team-oriented environment. We offer full health benefits (medical, dental, vision), 401k matching, disability insurance, life insurance, and flexible PTO.

Equal Employer Opportunity.