What are the responsibilities and job description for the Marketing Coordinator position at PDI - Kitchen, Bath, & Lighting?
Function: In this position, the Marketing Coordinator will play a crucial role in supporting marketing efforts and initiatives for the success of the professional and consumer divisions at PDI, including Strategy and planning, customer retention, event planning, ROI, and reporting.
Duties and Responsibilities:
- Assist in developing promotion and event strategies that align with overall sales and company objectives.
- Work closely with marketing and sales teams to plan and execute corporate and customer events, including, but not limited to, venue selection, travel arrangements, expense tracking, promotional items, etc.
- Assists with maintaining marketing databases of leads and customers.
- Assist in managing promotional items for employees, events, and customers.
- Create and run reports detailing ROI, budgets, and event performance tracking.
- Support the marketing team to launch advertising campaigns and sales promotions including branch and counter events, showroom events, loyalty programs, etc.
- Assist in creating materials including promotional flyers, calendar of events, signage to support activities, and social media content
- Periodically attend key industry association meetings and events to promote PDI’s brand presence.
- Travel to events, branches, and showrooms as needed including metro Atlanta and occasional overnight travel to Tennessee and Middle/South Georgia. Mileage reimbursement was available.
Qualifications and Skills:
- Strong written and verbal communication skills
- High level of project management skills, time management, organization, and attention to detail
- Comfort with multitasking in a deadline-driven environment
- Familiarity with social media, social networking, email marketing, and search engines
- Hubspot, Salesforce, or other CRM experience preferred
- Proficiency with Microsoft Office (Excel, Word, PowerPoint)
- Demonstrated problem-solving and critical-thinking skills
- Associate or bachelor’s degree in marketing, business, or a related field
- 1-2 years of experience or internship experience preferred.