What are the responsibilities and job description for the Sales Manager position at Peachtree Group?
The Sales Manager is responsible for generating revenue through proactive sales efforts, with a focus on SMERF (Social, Military, Educational, Religious, Fraternal) group business, as well as Corporate Transient and evolving Government segments. This position is ideal for a dynamic, self-motivated sales professional who understands the Annapolis hospitality market or has experience in a similar market with a strong mix of SMERF and Government business. The Sales Manager will report directly to the General Manager and be responsible for executing sales strategies, developing client relationships, and driving revenue growth.
Key Responsibilities
Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.
Key Responsibilities
- Proactive Business Development – Identify, solicit, and secure new group and business transient accounts, particularly within the SMERF and Corporate segments. Ability to adapt strategies as government demand shifts.
- Market Expertise – Stay informed on Annapolis’ competitive landscape, local demand generators, and market trends. Leverage this knowledge to maximize revenue opportunities.
- Client Relationship Management – Build and maintain strong relationships with existing and new clients to generate repeat business. Conduct regular outreach, site visits, and client events to strengthen partnerships.
- Sales Execution – Actively prospect new business through calls, emails, networking, and in-person meetings. Maintain a healthy pipeline of leads and ensure consistent conversion of opportunities into bookings.
- Revenue Collaboration – Work closely with the General Manager and Revenue Management team to optimize rates, inventory, and booking strategies. Provide input on pricing and availability to maximize profitability.
- Sales Tools & Technology – Utilize CVENT, CRM, PMS, LinkedIn, and other digital sales tools to manage leads efficiently and enhance productivity.
- Sales Reporting & Goals – Track weekly sales activities (outreach, proposals, site visits) and measure progress against monthly and quarterly revenue goals.
- Community & Industry Engagement – Represent the hotel in local business organizations, networking groups, and trade events to increase brand visibility and business opportunities.
- Collaboration – Partner with the operations team to ensure seamless event execution and guest satisfaction. Work in tandem with Marriott brand resources and regional sales teams when needed.
Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.
