Marketing Coordinator

MARKETING AND SALES COORDINATOR

Job Details
Full Time / Part Time: Full Time
FLSA Classification: Exempt
Business Unit: Rentals
Reports to: Sales Director
Travel Requirement: Yes

• This position reports to the Peak office in Gainesville, TX

JOB DESCRIPTION

Under direction of the Sr. Director, the Marketing and Sales Coordinator is responsible for assisting in developing and directing the company’s marketing and brand development activities that are in alignment with the company’s vision and sales/growth goals. They will be required to coordinate with vendors, verify branding compliance and draft internal and external communication to drive engagement, lead generation, and visibility in the market place.

The essential job functions include, but are not limited to

• Design, edit and deploy marketing materials that reflect current branding guidelines and value proposition of each service.
• Work with vendors to negotiate and coordinate timely execution of projects for events, signage, decals, websites and more.
• Write marketing content for various media, including trade magazines, websites, blogs and social networking websites
• Measure the effectiveness of advertising, marketing and communications strategies utilizing digital tools including Hubspot, Google analytics, Adwords, etc.
• Devising strategies to drive online traffic to the company website.
• Analysis of current email marketing campaigns and lead nurturing to making recommendations for improvement.
• Develop technical copy for sales tools such as data sheets, customer case studies, white papers, surveys, webinar scripts.
• Prepare reports on findings while illustrating data, translating complex results into written texts that are clear and understandable, and make concise, thoughtful recommendations.
• Utilize a range of techniques including paid search, SEO and PPC.
• Manage digital library of marketing assets.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Assist Sales with creation and distribution of customer quotes.
• Distribute leads to proper Sales representatives from online opportunities.
• Assist in all customer RFP response.
• Work with Sales Director to create regional targets based on GIS systems.
• Analysis of market share competitor data.
• Schedule representation for industry events and tradeshows.

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:

• Minimum of 5 years marketing experience.
• Bachelor’s degree.
• Excellent oral and written communication skills.
• Highly proficient in Adobe InDesign, Photoshop and/or Illustrator with a thorough understanding of digital marketing and digital production.
• Experience in photography and videography and/or its coordination.
• Highly proficient in SEO, Wordpress, and Adwords.
• Experienced in digital marketing tools, particularly Hubspot.
• Proficient in Microsoft applications including Excel, Word, PowerPoint, etc.
• Applicants must supply a strong portfolio of previous work.
• Must have the ability to work well with people and be a team player.
• Must be a self-starter and detail oriented.
• Must possess good reasoning, analytical, and mathematical skills.
• Excellent oral and written communication skills.
• Ability to multi-task, prioritize, and manage time effectively.
• Previous PR experience a plus.

Compensation Information
Compensation is competitive and commensurate with experience.

Physical Demands and Exposures

• Traditional Monday through Friday, 8 – 5 pm, unless operational tempo and requirements dictate otherwise.
• Position works inside a climate-controlled environment a majority of the time.
• Ability to hear telephone conversations and speak clearly.
• Needs high degree of concentration in a busy area.
• Must be willing to travel on occasion.
• Position will travel to various field sites with austere conditions on occasion.
• Ability to individually lift up to 25 lbs.

Peak Rentals is an equal opportunity employer. It is Peak’s policy to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to any protected class, status, characteristic, or activity. All employment decisions, including decisions regarding recruitment, selection, hiring, compensation, benefits, training, advancement, discipline, discharge, and other terms, conditions, and privileges of employment are made without regard to any lawfully protected class, status, characteristic, or activity.

Peak Rentals requires all employees whose jobs may involve environmental compliance to understand and comply with the U.S. Environmental Protections Agency’s Clean Air Act that regulates air emissions from stationary and mobile sources. A copy of the Clean Air Act can be provided to you upon request from Human Resources.

Peak Rentals participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, Peak is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Peak only uses E-Verify once you have accepted a job offer and completed the Form I-9.