Social Media Manager Job at PEARCE & ASSOCIATES RECRUITERS in Jacksonville

Job Description

Job Description

Growing high end construction products manufacturer seeks a passionate b2b social media strategist who can create and curate engaging copy and image content for social media channels including Instagram, Facebook and LinkedIn accounts for all their brands. Positive outlook and ability to collaborate and work effectively in cross-functional teams

Strong organizational and project management skills, wants to take ownership and willing to take initiative self starter.

The Social Media Manager will play a key role in shaping our brand online presence and

fostering community engagement. They will leverage their success in B2B social media

management and be responsible for creating content, developing, and implementing our

organic and paid strategies and execution across social media platforms, with the goal of

expanding customer engagement, and driving brand awareness.

Strategy Development

Create Social Media Plans – design strategies tailored to our goals and objectives such as

increasing awareness, driving traffic to the website, boosting sales.

Platforms – identify most effective social media platforms for the target and message

Instagram, LinkedIn, etc.)

Content Calendar – plan content and schedules for consistent posting relevance

Content Creation

Crafting Posts – write engaging captions and create visually appealing graphics, images

and videos.

Campaigns – Develop and execute campaigns to promote products, services and events.

Brand Voice – Understand our products and services to be able to ensure that our tone

and messaging are authentic, accurate and aligns with our brand values.

Community Management

Engagement – Respond to comments, messages and mentions to build relationships

Monitor Feedback – Address routine customer inquiries and complaints promptly to

maintain reputation and ladder up those that require response by leadership team.

Grow Community – Foster sense of connection through content like polls and Q&A.

Analytics and Reporting

Tracking Metrics – Monitor KPIs such as engagement, growth, reach, conversions, clicks

per platform.

Reports – Provide performance updates as required by platform with recommendations

for continued success.

Advertising

Paid Campaigns – Plan and execute paid social and digital media according to strategy.

Budget Management – allocate and manage budgets appropriately.

Trends

Industry Trends – Stay current on platform changes, trends and competitor activity.

Viral Content – Leverage any trending topics or formats to enhance our reach

Collaboration

Teamwork – work with marketing, design and sales to search for relevant topics and

content to produce a cohesive social presence and online execution

Influencers – Search for and collaborate with influencers and brand ambassadors to

amplify our reach

Reputation Management

Crisis Handling – any issues that could result in backlash or controversary should be

immediately teed up to the Marketing Director for handling.

Sentiment – Track any brand mentions and public perceptions to ensure positive

sentiment – this includes monitoring GOOGLE MY BUSINESS pages for the brand offices.

Key Tools :

Creative Skills : Canva, Adobe Creative Suite, InDesign

Analytical Tools : Google Analytics, Metia Business Suite

Content Scheduling – Buffer (preferred), or other similar experience

Paid Platforms : Meta Ads Manager, Google Ads,

Amazon Seller (desired, not required)

Microsoft Dynamics 365 CRM (desired, not required)

Qualifications :

Bachelor’s degree in marketing, communications, a related field, or equivalent work

experience.

3-5 years of experience in B2B social media management for a brand or agency.

Expert in managing and implementing content for social media platforms including

Instagram, Facebook, LinkedIn, You-Tube, and Pinterest, etc.

Experience creating engaging content and campaigns that drive success

Familiarity with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Microsoft

Office Suite, Canva and other creative development tools.

Familiarity developing successful CRM communication campaigns including email.

Excellent written and verbal communication skills.

Meticulous with a strong eye for accuracy and consistency.

Cheerful outlook and ability to collaborate and work effectively in cross-functional teams.

Strong organizational and project management skills.

Initiative-taking with the ability to prioritize tasks to meet deadlines.

Additional Tasks :

Build a working knowledge of our products and the company through collaboration with

Marketing, Design and Sales and Customer Service teams.

Assist with creation, production and proofing of sales support materials, catalogs,

brochures, presentations, and related social media and website content as requested.

Company Description

High end landscape and irrigation architecture firm.

Company Description

High end landscape and irrigation architecture firm.