What are the responsibilities and job description for the Digital Marketing and Web Design Specialist / Personal Assistant (IN House) position at Pearson's Rental Properties Inc.?
Job Summary
We are seeking a creative and detail-oriented Digital Marketing Designer to join our dynamic marketing team. In this role, you will be responsible for developing visually appealing and effective marketing materials that enhance our brand presence across various digital platforms. You will collaborate with cross-functional teams to create engaging content that drives traffic, increases conversions, and supports our overall marketing strategy.
Duties
- Design and produce high-quality digital assets for various marketing campaigns, including social media graphics, email templates, website banners, and e-commerce product images.
- Collaborate with the marketing team to develop creative concepts that align with campaign objectives and brand guidelines.
- Utilize Adobe Creative Suite to create visually compelling designs that enhance user engagement and drive conversions.
- Manage social media accounts by creating and scheduling posts, monitoring engagement, and analyzing performance metrics.
- Implement conversion optimization strategies to improve user experience on the website and increase sales through e-commerce platforms.
- Analyze data using SQL to assess campaign performance and make data-driven recommendations for improvements.
- Support performance marketing initiatives by designing landing pages and ad creatives that resonate with target audiences.
- Assist in the development of marketing automation workflows to streamline communication with customers and prospects.
- Stay updated on industry trends and best practices in digital marketing design to continuously enhance skills and knowledge.
Requirements
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.
- Experience with WordPress for website management and content updates is preferred.
- Strong understanding of social media management strategies and tools.
- Knowledge of e-commerce platforms and best practices for online sales is a plus.
- Familiarity with conversion optimization techniques to enhance user experience is desirable.
- Basic understanding of SQL for data analysis is a plus but not required.
- Excellent communication skills, both written and verbal, with the ability to collaborate effectively within a team environment.
- A portfolio showcasing previous design work in digital marketing is required for consideration.
Join our team as a Digital Marketing Designer where your creativity will play a vital role in shaping our brand's online presence!
Job Type: Part-time
Schedule:
- 4 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Ability to Commute:
- Harlem, GA 30814 (Required)
Ability to Relocate:
- Harlem, GA 30814: Relocate before starting work (Required)
Work Location: In person
