Manager Product Marketing

Workplace Type : Remote

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

Job : MARKETING

Schedule : FULL_TIME

We’re seeking an experienced Product Marketing Manager who has experience in the K12 Education industry. This role is pivotal in shaping how our PALS (Pearson Assessment for Learning Suite) products are perceived in the market and how they resonate with our target audience. You will lead the charge in crafting compelling narratives, executing go-to-market strategies, and ensuring that our offerings are clearly communicated and effectively positioned to drive growth. This position works very closely with our Campaign Marketing Managers and will report to the Senior Manager of Strategic Marketing, Growth and Development.

Location : MN, TX, IA

Roles and Responsibilities

• Own the product marketing lifecycle : Lead the development and execution of comprehensive market strategies for existing and new products, including market research, competitive analysis, positioning, messaging, and launch campaigns.
• Sales and product team alignment : Collaborate closely with CMM’s, sales, and product teams to ensure consistent messaging and alignment across all touchpoints.
• Sales enablement : Create and manage sales enablement materials, including pitch decks, case studies, product demos, and training content.
• Product adoption : Champion product adoption and growth ensuring a consistent and impactful message resonates with target audiences.
• Persona-based messaging : Develop persona-based messaging, value propositions, and collateral that highlight the unique benefits of PALS across various markets.
• Product launches : Collaborate with CMM’s and product managers on product launches, including messaging, positioning, internal communications, and field / event marketing.
• GTM content creation : Collaborate with CMM’s, sales, product management, and content marketing to develop compelling product marketing content that supports our go-to-market (GTM) strategy.
• Content creation : Produce a variety of product focused content, including case studies, videos, playbooks, infographics, and blog posts.

Desired Qualifications / Experience

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

At Pearson, our purpose is simple : to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more : https : / / plc.pearson.com / .

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