What are the responsibilities and job description for the Public Relations & Communications Manager position at Pearson?
Position Overview
Pearson’s Enterprise Learning & Skills Division is seeking a dynamic and strategic Public Relations and Communications Manager to support GED Testing Service and Pearson Accelerated Pathways. This role is ideal for a skilled communications professional passionate about building impactful media relationships, driving national recognition for education products, and positioning our organization as a thought leader in workforce skills and education. The successful candidate will blend tactical expertise with strategic vision and thrive in a collaborative team environment.
Key Responsibilities
Media Relations & Outreach
Develop and implement media strategies to secure national coverage for GED and Pearson Accelerated Pathways programs.
Build and maintain strong relationships with journalists, editors, and influencers in education, workforce development, and skills training.
Identify and pitch compelling stories to media outlets, including print, digital, and broadcast.
Coordinate media interviews, briefings, and speaking engagements to showcase organizational initiatives and successes.
Content Creation & Management
Draft, edit, and oversee the distribution of newsletters, press releases, media kits, and other external communications.
Collaborate with internal teams to produce high-quality content that aligns with company objectives and brand voice.
Monitor and analyze engagement metrics, providing insights and recommendations to optimize communication strategies.
Thought Leadership & Brand Positioning
Support thought leadership initiatives by identifying speaking opportunities, podcast appearances, and other platforms for company leaders.
Collaborate with executives to craft compelling narratives, speeches, and presentations.
Work cross-functionally to position GED and Pearson Accelerated Pathways as industry experts and innovators.
Social Media Management
Develop and execute social media strategies to amplify PR efforts and engage target audiences.
Monitor social media trends, conversations, and engagement, ensuring alignment with brand goals.
Partner with the marketing team to maintain a cohesive online presence.
Collaboration & Teamwork
Act as a bridge between the PR, marketing, and product teams to ensure consistency in messaging and initiatives.
Provide PR guidance and support for key stakeholders, including external partners and clients.
Qualifications
Education & Experience
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field or equivalent experience and education.
5 years of experience in public relations, communications, or media relations, preferably in education or workforce development sectors.
Skills & Attributes
Proven ability to secure national media coverage and build relationships with media professionals.
Strong writing, editing, and storytelling skills with attention to detail and accuracy.
Experience managing social media channels and measuring engagement.
Knowledge of thought leadership strategies, including securing speaking engagements and podcast opportunities.
Results-oriented mindset with the ability to monitor and analyze communications impact.
A collaborative team player with excellent interpersonal and organizational skills.
Why Join Us?
At Pearson’s Enterprise Learning and Skills Division, we are committed to transforming lives through education and skills development. By joining our team, you’ll have the opportunity to contribute to meaningful initiatives that empower learners and shape the future of work. We offer a supportive, innovative environment where your contributions are valued and your growth is encouraged.
Apply today to help us build connections, drive impact, and amplify our mission!
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $90,000 - $95,000.
This position is not bonus eligible, and information on benefits offered is here.
Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Corporate Marketing & Communications
Schedule: FULLTIME
Workplace Type: Remote
Req ID: 18447
#location
Pearson’s Enterprise Learning & Skills Division is seeking a dynamic and strategic Public Relations and Communications Manager to support GED Testing Service and Pearson Accelerated Pathways. This role is ideal for a skilled communications professional passionate about building impactful media relationships, driving national recognition for education products, and positioning our organization as a thought leader in workforce skills and education. The successful candidate will blend tactical expertise with strategic vision and thrive in a collaborative team environment.
Key Responsibilities
Media Relations & Outreach
Develop and implement media strategies to secure national coverage for GED and Pearson Accelerated Pathways programs.
Build and maintain strong relationships with journalists, editors, and influencers in education, workforce development, and skills training.
Identify and pitch compelling stories to media outlets, including print, digital, and broadcast.
Coordinate media interviews, briefings, and speaking engagements to showcase organizational initiatives and successes.
Content Creation & Management
Draft, edit, and oversee the distribution of newsletters, press releases, media kits, and other external communications.
Collaborate with internal teams to produce high-quality content that aligns with company objectives and brand voice.
Monitor and analyze engagement metrics, providing insights and recommendations to optimize communication strategies.
Thought Leadership & Brand Positioning
Support thought leadership initiatives by identifying speaking opportunities, podcast appearances, and other platforms for company leaders.
Collaborate with executives to craft compelling narratives, speeches, and presentations.
Work cross-functionally to position GED and Pearson Accelerated Pathways as industry experts and innovators.
Social Media Management
Develop and execute social media strategies to amplify PR efforts and engage target audiences.
Monitor social media trends, conversations, and engagement, ensuring alignment with brand goals.
Partner with the marketing team to maintain a cohesive online presence.
Collaboration & Teamwork
Act as a bridge between the PR, marketing, and product teams to ensure consistency in messaging and initiatives.
Provide PR guidance and support for key stakeholders, including external partners and clients.
Qualifications
Education & Experience
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field or equivalent experience and education.
5 years of experience in public relations, communications, or media relations, preferably in education or workforce development sectors.
Skills & Attributes
Proven ability to secure national media coverage and build relationships with media professionals.
Strong writing, editing, and storytelling skills with attention to detail and accuracy.
Experience managing social media channels and measuring engagement.
Knowledge of thought leadership strategies, including securing speaking engagements and podcast opportunities.
Results-oriented mindset with the ability to monitor and analyze communications impact.
A collaborative team player with excellent interpersonal and organizational skills.
Why Join Us?
At Pearson’s Enterprise Learning and Skills Division, we are committed to transforming lives through education and skills development. By joining our team, you’ll have the opportunity to contribute to meaningful initiatives that empower learners and shape the future of work. We offer a supportive, innovative environment where your contributions are valued and your growth is encouraged.
Apply today to help us build connections, drive impact, and amplify our mission!
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $90,000 - $95,000.
This position is not bonus eligible, and information on benefits offered is here.
Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Corporate Marketing & Communications
Schedule: FULLTIME
Workplace Type: Remote
Req ID: 18447
#location
Salary : $90,000 - $95,000
