VP of Marketing

Do you have a heart and passion for leadership? Pediatrics Plus is a specialized pediatric healthcare provider. We are committed to helping children succeed in all stages of life through evidence-based therapy and education, diagnostic services, state of the art facilities, specialized equipment, family support, and community investment. We are currently looking for qualified individuals to fill the position of VP of Marketing! This role will lead and oversee the development and execution of comprehensive marketing strategies that align with Pediatrics Plus's objectives. They will drive brand awareness and customer engagement while managing a team of marketing professionals. The VP of Marketing will work closely with cross-functional teams to ensure consistency in messaging and deliver measurable results that contribute to business growth

What we offer:

• Competitive Pay
• Bonus Program
• Paid Time Off
• Medical, Dental, & Vision Insurance
• Retirement plan with company matching
• Company Discounts & Incentives
• Company-provided Paid Training & Professional Development
• Continuing education opportunities
• State of the Art Facilities & Technology

What you will do:

• Develop and implement Pediatrics Plus's marketing strategy, ensuring alignment with overall business goals.
• Define and track KPIs to measure the success of marketing initiatives and campaigns.
• Lead the creation and execution of integrated marketing campaigns across digital, social, print, and other platforms.
• Lead a team of marketing professionals, providing direction, support, and professional development.
• Foster a creative, collaborative environment that encourages innovative thinking and cross-team collaboration.
• Oversee the development and maintenance of Pediatrics Plus's brand identity, ensuring consistency across all platforms.
• Manage messaging and positioning in the market to strengthen brand presence.
• Conduct market research to stay informed of industry trends, competitor strategies, and customer preferences.
• Provide insights based on data to adjust and refine marketing strategies.
• Manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Prioritize marketing initiatives based on business goals and available resources.
• Work closely with all site locations to ensure alignment in messaging and strategy.
• Drive digital presence, including SEO, SEM, content marketing, email marketing, and social media.
• Stay up to date with industry trends, emerging technologies, and best practices, continuously bringing innovative marketing approaches.
• Build and maintain strong relationships with key external partners, agencies, and vendors to maximize marketing ROI.
• Serve as a spokesperson for the company, handling media inquiries and interviews.
• Oversee the creation of press releases, media kits, and other PR collateral.
• Plan and manage corporate events, sponsorships, and speaking engagements to raise brand visibility.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What you have:

• Ability to develop and execute integrated marketing campaigns across various channels.
• Strong understanding of digital marketing platforms, analytics, and performance measurement tools.
• Ability to think creatively and operate within budget guidelines.
• Maintains a positive attitude and high energy level to facilitate engagement.
• Ability to effectively present information and respond to questions across the company.
• Ability to function independently in all aspects, including project identification, evaluation, contract negotiations, and coordination with management and internal departments.
• Ability to represent the company in a confident, persuasive, and positive manner.
• Ability to work under stress and respond quickly in emergency situations.
• Ability to work effectively within a complex matrix organization.
• Strong business acumen and strategic thinking skills, with the ability to translate vision into actionable plans and initiatives.
• Excellent leadership and team-building skills, with the ability to inspire and motivate others to achieve their full potential.
• Exceptional communication and interpersonal skills, with the ability to effectively interact with diverse stakeholders at all levels of the organization.
• Strategic problem-solving and decision-making abilities, with a focus on driving results and continuous improvement.
• Knowledge of relevant industry regulations, compliance requirements, and best practices.
• Strategic thinker with a track record of developing and executing successful business strategies.
• Strong organizational skills with attention to detail and accuracy.
• Reports for work dressed appropriately and complies with company policies regarding the dress code.
• Ability to maintain regular and punctual attendance.
• Ability to complete tasks in a timely manner.
• Travel may be required.

Minimum Qualifications:

• Bachelor's Degree in Marketing, Business, or related field, required.
• 7 years of experience in marketing, with at least 3-5 years in a leadership role.

Physical Demands:
While performing the duties of this job, the employee is frequently required to accurately communicate information and ideas so others will understand through sight and hearing. The employee is regularly required to move including walking, running, jumping, and sitting. The employee is regularly required to use hands and fingers to handle, lift, reach, and feel. The employee is frequently required to stand and stoop, twist, bend, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include near and distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Full Time