DIGITAL SALES AND MARKETING MANAGER - Remote/Hybrid

We are seeking a Hotel Digital Sales and Marketing Manager who will be responsible for creating and maintaining digital marketing strategies to meet objectives and enhance the image of their assigned hotels. They will evaluate customer feedback, market conditions, property forecasts, and competitor information, to implement marketing strategies. They will create, coordinate, and execute all digital marketing, advertising, and promotional activities for the hotels.

Duties will include, but are not limited to:

• Lead monthly marketing strategy and review calls for each assigned property.
• Attend bi-weekly revenue management calls to align strategy.
• Participate in ownership calls as needed to discuss strategies, budgets and past performance.
• Audit brand websites for areas that need to be enhanced, revised or removed, and implement necessary changes and revision.
• Create, manage, and organize, brand aligned collateral and digital files.
• Maintain access and knowledge for brand tools.
• Stay informed on brand marketing initiatives, new platform and brand tool rollouts, promotional opportunities, and industry trends to ensure properties capitalize on the latest marketing and digital sales strategies.
• Ensure all hotel listings are optimized, visible, accurate, current, and appealing to prospective guests.
• Resolve content changes to Online Travel Agency (OTA) websites as necessary.
• Advocate to get missing assets to get OTA content scores.
• Advise on paid placement and ad space for specific OTAs and manage promotional budget and ad spend on behalf of hotels.
• Identify hotels with needs and opportunities for paid advertising.
• Recommend retargeting ad campaigns and strategies as needed to improve web direct traffic and conversion.
• Assist property teams by consulting content creation for Social Media platforms
• Maintain and update property social media logins and access credentials, ensuring designated team members have secure and up-to-date access to social media logins as needed.
• Engage General Managers, Directors of Sales, and Front Office to ensure everyone has appropriate access to appropriate channels to optimize property performance.
• Work directly with hotels to review and improve online reputation scores and rankings
• Develop digital sales and marketing strategy by studying economic indicators, tracking changes in market supply and demand, identifying customers and their current and future needs, and monitoring the competitive set.
• Designs, builds, and maintains PEG Hospitality Group corporate social media presence.
• Contributes to sales and marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights; optimize spending and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans
• Assist in the process of opening hotels/onboarding assets for sales and marketing
• Develop E-Commerce business plans and recommendations to annual budgets
• Coordinate with advertising, media, and PR experts to improve sales and marketing results.
• Maintain relationship with brand approved photographers and assist with scheduling.
• Work with property teams to create a photography list and ensure the hotel has prepared the property by delivering best practices for an optimal photo shoot.

Management Responsibilities:

• May assist with training of new Digital Sales and Marketing team members.
• May prepare analysis and reports for assigned portfolio of hotels regarding monthly ROI’s and initiatives for review by Sr. Manager.
• Managing promotional budgets for assigned properties.
• Establish and maintain relationships with third party vendors, e.g. Expedia, Booking.com, Koddi, photographers

Requirements:

• Three or more years of experience in digital marketing or hospitality sales/marketing

• 2-year college degree plus one year of experience in digital marketing.
• Certified Hospitality Digital Marketer Certification

• Experience with brand systems including Marriott, Hilton, IHG, Hyatt, and/or Wyndham
• Hospitality sales or marketing experience
• Koddi paid media buying platform
• Adobe Creative Suite (Photoshop/Illustrator) or Canva graphic design experience
• Google Analytics and/or Google Ads (formerly AdWords) experience
• WordPress Experience
• Understanding of STR reports to interpret data

• Proven working experience in digital marketing or e-commerce,[AG1] specifically within the hospitality industry
• Experience in setting up and optimizing PPC campaigns on major hotel search engines
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate bookings
• Strong Microsoft Office skills (MS Word, Excel, PowerPoint)
• Ability to work well independently and collaboratively
• Ability to manage multiple projects and deliver against deadlines
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required strategies.
• Outstanding communication and interpersonal skills.

Physical Requirements:

• Must be able to tolerate prolonged periods of sitting and/or standing at desk.
• Must be able to operate a computer, telephone, and/or keyboard and tolerate prolonged periods performing work using a computer, telephone, and/or keyboard.
• Must be able to lift up to 15 pounds at times.
• Must be able to travel occasionally, sometimes with overnight stays required.