What are the responsibilities and job description for the Consumer Insights Analyst position at Peloton Interactive?
ABOUT THE ROLE
Peloton is looking for an Insights Analyst on our Consumer Strategy & Insights team to be at the heart of our mission to translate data-driven insights into strategic business decisions. This person will collaborate with cross-functional stakeholders across the Marketing, Product and Content teams to develop actionable insights that drive our business forward. From managing long-term insights programs to executing qualitative and quantitative research studies, this role will play a pivotal role in shaping our understanding of our consumers and members.
YOUR DAILY IMPACT AT PELOTON
- Lead long-term insights programs such as Peloton’s Voice of the Member (NPS) program and our Brand Tracker (including awareness, purchase interest, brand perceptions)
- Plan and execute qualitative and quantitative research studies from start to finish, including recruiting, questionnaire development, programming, testing surveys, analyzing results, and producing final reports
- Build and manage research projects using self-serve platforms like Qualtrics and dscout and internal reporting tools such as Looker
- Collaborate with cross-functional teams to integrate consumer insights into decision-making processes
- Synthesize primary and secondary data from multiple sources to provide a comprehensive view of consumer trends and preferences
- Identify competitive market trends and customer insights, translating them into actionable strategies
- Present findings and recommendations to a wide array of cross-functional stakeholders in a clear and strategic manner
YOU BRING TO PELOTON
- 2 years of relevant work experience in market research, consumer insights, or management consulting
- Excellent analytical skills with a knack for interpreting complex data sets and drawing actionable insights
- Curiosity with a relentless drive to uncover the 'why' behind the data
- Collaborative team player with a genuine passion for consumer behavior, market research, and health & wellness
- Ability to thrive in a fast-paced, ever-changing environment
- Outstanding interpersonal and communication skills
- Self-motivation and the ability to manage multiple tasks on tight timelines
- Proficiency in Google Suite or Excel and PowerPoint (with the ability to translate skills to Google Suite)
- Knowledge of, and comfort level with, Qualtrics and Looker is preferred
ABOUT PELOTON{{:}}
Peloton (NASDAQ{{:}} PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email{{:}} applicantaccommodations@onepeloton.com
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
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