What are the responsibilities and job description for the Product Marketing Manager position at Pen Air Federal Credit Union?
Company Description
Since 1936 PenAir® Credit Union has been the catalyst where community, resources, and impact come together and produce a powerful force for good. We have a unique culture and we're passionate about it. Grown from the values we hold most dear, three guiding principles shape how we see the people we serve, the community around us, and our role within it. These guiding principles are Respect, Service, and Communerosity® and they're woven throughout our culture.
PenAir is where people and community, resources and expertise align with your values to create real impact. Generational impact through strong financial education and support. We care about the things you care about. As the largest and oldest credit union in Pensacola, Florida, with more than $2.5 billion in assets, our purpose is to enhance the lives of those we serve from Mobile County, Alabama to Leon County, Florida.
Careers
Do you have a passion for helping others?
Currently, PenAir provides access to 11 convenient locations in Baldwin County, AL and Escambia and Santa Rosa Counties in Florida. Join us and become a powerful force for good - after all we live, work, and play here too.
Join the team. You'll fit right in.
Take control of your future by mapping out a career at PenAir. Working with us means you can shape your professional experience to suit your dreams. We offer valuable resources that provide you the opportunity to build upon and strengthen your skills. Whether it be a career path in advising our members directly on products and services, guiding them through major purchase decisions on a home or vehicle, or even helping build the technology and processes behind the scenes, there is a place for everyone at Pen Air! Success looks different for everyone. Where will your journey take you?
The PenAir difference.
Just like we strive to be a force for good at work, Pen Air works just as hard to supply employees with a total rewards package that includes competitive salaries and meaningful benefits.
Holistic Amenities :
- Up to $15K available for continuing education
- Student Loan Paydown
- Adoption Assistance Reimbursement
- Wellness Programs
- Gym membership reimbursement
- Formal Career Development Resources
- Financial Wellness Resources
- Purchase assistance with computers and fitness equipment
Benefits Package Highlights :
The starting salary for this position is $80,000 - $95,000 annualized
Role
The Product Marketing Manager leads and manages go-to-market strategies for assigned financial products and services and works collaboratively with Product, Data, as well as other cross-functional teams and external partners to ensure achievement of growth objectives. Go-to-Market strategies include traditional and digital marketing initiatives, leveraging numerous marketing technology tools. This role works closely with business unit leaders and leads marketing promotions to achieve objectives. This individual deeply understands the target audience's everyday challenges and can succinctly explain how PenAir products help solve member problems.
Major Duties and Responsibilities
Weight
Description
Essential
Leads, develops, and executes integrated, multi-channel, go-to-market strategies and campaigns that meet or exceed set objectives, leveraging oine and digital marketing tactics across website, email, mobile, social media, paid digital, SEO, and member banking touchpoints, such as branch, ATM, and online and mobile banking.
Analyzes market trends and demographic data concerning potential members, products, and services. Keeps abreast of changing trends in the marketplace so that the credit union may react quickly. Understands and uses insights to develop product positioning and messaging, driving consistency about how we position our products.
Fosters member engagement and increases wallet share through personalized, automated member journeys and offers. Leverages member insights, behavioral data, and segmentation to design life cycle, event trigger and loyalty programs.
Achieves financial objectives by establishing objectives, developing budgets, controlling costs, and maximizing use of assets. Collaborates with Product, Data, and other cross-functional teams to deliver optimal marketing campaign results tied to company growth goals.
Builds and maintains relationships with external partners, agencies, vendors, and platforms that support product marketing campaigns.
Defines and monitors campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results. Reports on the effectiveness of marketing efforts to leadership. Ensures supportive / informational materials are available to frontline teams.
Performs other job related duties as assigned.
Knowledge and Skills
Experience
Eight years to 10 years of similar or related experience, including preparatory experience.
Education / Certifications / Licenses
Bachelor's degree in marketing, Business Administration, or related discipline.
Interpersonal Skills
A significant level of trust, credibility and diplomacy is required. In-depth dialogue, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and / or highly confidential nature. Communications may involve motivating, influencing, educating and / or advising others on matters of significance. Typically includes subject matter experts as well as first level to middle managers.
Other Skills
Salary : $80,000 - $95,000
