What are the responsibilities and job description for the Sr. Product Marketing Manager, Competitive Intelligence position at Pendo.io?
Team Description
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Pendo is looking for a competitive intelligence professional to join our Product Marketing organization. Product Marketing at Pendo is responsible for accelerating sales and marketing. This role is central to that mission. This role will keep an overall pulse on Pendo’s key markets when it comes to competition. They will arm GTM teams with the right intelligence and support sales on deals and through training. This extremely cross-functional role requires analyst-grade intelligence and a knack for connecting with sellers. The role is highly visible and has a direct connection to key business metrics and initiatives.
Role Responsibilities
- Surface and analyze competitive and market intel within all legal and ethical boundaries.
- Market scanning, competitive analysis, assisting with win / loss analysis, validation of competitive claims.
- Work with sales and product marketing (product owners) to drive creation of compelling and articulate competitive content geared towards a variety of key internal stakeholders, including end-users and executive management.
- Share insights with executive and functional stakeholders in business and technical roles.
- Develop, present, and maintain regular sales training and enablement.
- Proven ability to analyze complex competitive landscapes, synthesize insights, and deliver actionable recommendations to stakeholders.
- Contribute to positioning and messaging through internal and external channels.
- Contribute to product strategy as an informed product / market expert.
Minimum Qualifications
Preferred Qualifications
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