Director, Deposits Pricing

Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family.

PenFed is hiring a (Hybrid) Director, Deposits Pricing at our Tysons, Virginia location.  The primary purpose of this job is to develop and execute pricing strategies that align with the credit union’s mission, member needs, and financial objectives. This role involves analyzing market trends, competitive positioning, and member behavior to ensure deposit products—such as savings accounts, money markets, share certificates (CDs), and checking accounts—are priced effectively to optimize deposit growth, liquidity, and profitability. The Director will collaborate with internal stakeholders, including finance, treasury, and marketing teams, to create data-driven pricing strategies that support sustainable member value.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

• Lead deposit pricing strategies that balance business objectives, member value, competitive positioning, and the credit union’s financial sustainability.
• Drive pricing decisions that align with the credit union’s member-first philosophy, driving loyalty and engagement.
• Collaborate with internal teams to define and develop pricing strategies based on member segments and develop campaigns, and communication strategies for deposit products.

   

• Monitor industry trends, competitor rates, and economic factors to provide data-driven recommendations on pricing adjustments.

• Guide and direct analysts to leverage analytics to build financial models to develop monthly and annual forecast and assess the impact of pricing decisions on deposit balances, margins, and profitability.

• Partner with marketing, finance, treasury, and other teams to forecast deposit growth, retention trends, and pricing elasticity.

• Develop strategy to refine and define product structures and benefits to enhance deposit offerings based on market research and member needs.

• Ensure all pricing strategies comply with credit union regulations, including NCUA guidelines and ALM policies.

• Lead, mentor, and develop business analysts, reporting analysts and support staff, fostering a culture of team, collaboration, innovation, and excellence.

*This role is responsible for ensuring business continuity.*

Equivalent combination of education and experience is considered.

• Minimum Bachelor’s degree in Finance, Economics, Business, or a related field (Master’s/MBA preferred).
• Minimum 12 years’ experience in deposit pricing, product management, treasury, or financial strategy within banking or financial services.
• Minimum 4 years of people leadership experience in building, managing, and developing high performing teams.
• Strong analytical skills with expertise in financial modeling, data analytics, and forecasting.
• Experience with pricing tools, market intelligence platforms, and core banking systems.
• Experience working and leading teams with data mining skillsets such as SQL, Python, R, Tableau
• In-depth understanding of regulations, operations, interest rate risk management, and liquidity strategies.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to work in a member-focused, collaborative, and mission-driven environment.
• Experience with pricing optimization tools and fintech solutions.
• Knowledge of NCUA regulations, ALM strategies, and financial principles.
• Familiarity with behavioral economics and member segmentation techniques.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on-call may is required.

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.
 
We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.
 
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
 
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.

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