Director, Brand - Dr. Seuss (Open to Remote)

Random House Children’s Books is looking for a creative, market-focused and sales-oriented Brand Director for the Dr. Seuss business to serve as lead for the brand internally and with Dr. Seuss Enterprises, its licensees and partners. Together with the publishing team and sales department, the Brand Director will set strategy, define goals, and oversee growth activities for Dr. Seuss publishing program.

Specific responsibilities include:

• Serves as Dr. Seuss Enterprises (DSE) lead with PRH for Dr. Seuss business, liaises with all PRH departments: publishing, marketing, PR, sales, rights, finance, legal.
• With the publisher, helps develop Dr. Seuss book brand vision and profile and communicates internally and externally to key DSE partners and licensees.
• Collaborates with publishing and sales team to shape Dr. Seuss publishing and retail strategy, generates creative ideas driven by sales data and market trends, and executes major business initiatives to drive sales.
• Leads strategic initiatives for Dr. Seuss Brand to inform brand positioning and program development including business analysis, competitive analysis and consumer research. 
• Establishes sales benchmarks and regularly provides key insights to publishing and sales team.
• Updates the publishing, marketing, publicity, and sales divisions with regular review of sales trends for Dr. Seuss business.
• Provides sales and industry analysis to support editorial in acquisition process.
• Leads internal communication and coordination around Dr. Seuss brand initiatives and key marketing programs.
• Leads quarterly DSE RHCB Business Review Meetings, covering Dr. Seuss Publishing Business, children’s category trends and general publishing Industry sales trends, and book retail industry updates.
• Provides sales reporting and analysis for DSE on a bi-weekly basis.
• Manages relationships and serves and key point of contact with DSE Licensees and major external partners.
• Initiates post-mortem analysis of measurable campaigns, communicate to team and make recommendations for future opportunities.
• Maintains a deep understanding of the history and current state of the property and a broad knowledge of children’s book marketplace and competitive landscape.
• Travels to trade shows, retail meetings and brand summits on occasion.
  
  
  

Please apply if you meet the following qualifications:

• 8 years publishing, sales, licensing, or brand management experience
• Proven success working collaboratively to develop strategic plans to drive sales
• Senior-level presence and leadership skills with the ability to inspire trust and develop relationship with key partners
• Experience in market research, sales analysis, and financial reporting
• Excellent communication and interpersonal skills
• Excellent organizational and project management skills
• Broad knowledge of social media, digital media and strategic understanding of marketing and media campaign development
• Proficiency in Microsoft Word, Outlook, Excel, PowerPoint as well as research and analytic tools
• Ability to travel to trade shows, retail meetings and brand summits on occasion
  
  
  

The salary range for this position is $100,000 - $150,000. All positions are currently eligible for annual profit award or bonus, subject to company results.  

Please apply by April 18, 2025 and include your resume, cover letter, and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 278989

Date: Apr 2, 2025

Location:

New York, NY, US, 10019

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Job Segment: Book Publishing, Media Publishing, Retail Sales, Digital Media, Market Research, Publishing, Retail, Marketing