What are the responsibilities and job description for the Regional Sales Director position at Pennsylvania Homecare Association?
About The Pennsylvania Homecare Association (PHA): PHA is a statewide organization of 700 home health, home care and hospice agencies looking to hire! PHA is posting this opening on behalf of their member organization RubyWell.
Location: Remote/Hybrid
About RubyWell: RubyWell helps family caregivers caring for an adult on Medicare, who qualifies for ongoing home health, get trained as certified home health aides. And we enable home health agencies (HHAs) to access this untapped workforce and serve this expanded patient profile. The technology we sell to HHAs simplifies caregiving workflows related to ongoing home health patients, tracks care provided, helps them manage eligibility and reimbursement for this specific population, and includes an app designed for family caregivers. Our company is backed by leading investors and has a rapidly growing presence in the home health industry.
What You'll Do As Regional Sales Director
You'll join a small but mighty team of passionate experts in the health tech, Medicare, and caregiving spaces, who deeply respect and value the work of our country's 53 million unpaid family caregivers. We've established relationships with a couple of early HHA customers that have reinforced our product-market fit. So far, our sales have all been CEO-led. Now we need help bringing our technology and workforce solutions to HHAs, health systems, and payers across the Northeast (with potential growth into the Southeast and/or Midwest). Initially, you'll be an individual contributor, with potential management opportunities when we're ready to grow the team. Reporting to the CEO, you will:
As an early stage, venture-backed tech startup, we're looking for a candidate who's excited to help build a company that's revolutionizing the home health industry; someone who's committed to propelling our growth, overdelivering on company sales goals, and brings the following skills and experience:
Why Join RubyWell?
This role is remote-friendly, but candidates must be willing to travel frequently to meet clients, attend industry events, and collaborate in person with RubyWell's NYC-based team as needed.
Employment Type: Full-Time
Location: Remote/Hybrid
About RubyWell: RubyWell helps family caregivers caring for an adult on Medicare, who qualifies for ongoing home health, get trained as certified home health aides. And we enable home health agencies (HHAs) to access this untapped workforce and serve this expanded patient profile. The technology we sell to HHAs simplifies caregiving workflows related to ongoing home health patients, tracks care provided, helps them manage eligibility and reimbursement for this specific population, and includes an app designed for family caregivers. Our company is backed by leading investors and has a rapidly growing presence in the home health industry.
What You'll Do As Regional Sales Director
You'll join a small but mighty team of passionate experts in the health tech, Medicare, and caregiving spaces, who deeply respect and value the work of our country's 53 million unpaid family caregivers. We've established relationships with a couple of early HHA customers that have reinforced our product-market fit. So far, our sales have all been CEO-led. Now we need help bringing our technology and workforce solutions to HHAs, health systems, and payers across the Northeast (with potential growth into the Southeast and/or Midwest). Initially, you'll be an individual contributor, with potential management opportunities when we're ready to grow the team. Reporting to the CEO, you will:
- Source and cultivate deals: Identify and qualify high-value opportunities, creating a robust pipeline of potential sales to local and regional HHAs and other healthcare organizations.
- Strategically build and grow partnerships: Develop and execute strategies to establish and grow partnerships with associations and other healthcare organizations focused on home health services.
- Achieve revenue growth: Own the sales pipeline and work closely with our CFO to forecast revenue, and meet or exceed quarterly and annual sales targets.
- Develop long-term relationships: Act as a trusted advisor, understanding the needs of HHAs and healthcare executives and aligning them with RubyWell's solutions.
- Collaborate cross-functionally: Work closely with our CEO, marketing, product, and operations teams to align messaging, refine pricing strategies, and ensure seamless onboarding for clients.
- Expand market presence: Recommend and attend industry trade shows and conferences where you'll represent RubyWell, deliver compelling presentations, and position the company as a leader of innovation in home healthcare.
- Evolve the sales strategy: Draw from on-the-job experience and CRM insights to refine and adjust our existing sales strategy to accelerate partner acquisition and improve retention, and codify the strategy as it evolves
As an early stage, venture-backed tech startup, we're looking for a candidate who's excited to help build a company that's revolutionizing the home health industry; someone who's committed to propelling our growth, overdelivering on company sales goals, and brings the following skills and experience:
- Extensive industry connections and established relationships with key stakeholders in the home healthcare sector, including HHAs, health systems, and payers
- Proven experience in B2B agency sales, preferably in healthcare technology, SaaS, or workforce solutions.
- Experience in building strategic partnerships with associations, providers, and other vendors in the industry
- Track record of meeting and exceeding revenue targets in complex sales cycles involving multiple stakeholders
- Deep understanding of home health services, HHAs, and the home healthcare industry
- Strong consultative selling skills with the ability to communicate value propositions to healthcare executives, including agency owners and administrators
- Exceptional interpersonal and communication skills, with a knack for simplifying technical solutions for non-technical audiences
- Experience building and managing a sales pipeline through CRM tools (e.g., HubSpot or Salesforce)
- Ability to thrive in an early-stage, fast-paced environment and pivot strategies as needed
- A bachelor's degree or equivalent experience; advanced education in healthcare or business is a plus
Why Join RubyWell?
- Impactful mission: Be part of a team that's helping to solve the care crisis with the aim to transform the home healthcare industry by solving critical workforce shortages and pave a path to financial stability for family caregivers.
- Growth opportunities: Work directly with the CEO and leadership team to shape RubyWell's future.
- Collaborative culture: We value diversity, inclusion, and the unique perspectives every team member brings.
- Competitive benefits: Enjoy a competitive salary, generous health insurance, performance-based incentives, and flexible work arrangements.
This role is remote-friendly, but candidates must be willing to travel frequently to meet clients, attend industry events, and collaborate in person with RubyWell's NYC-based team as needed.
Employment Type: Full-Time
