What are the responsibilities and job description for the VP, Consumer Insights position at Pennymac?
PENNYMAC:
At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.
A Typical Day:
The VP, Consumer Insights will:
Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:
To learn more about our benefits visit:
Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:
Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance.
Salary: $95,000 - $155,000 Work Model: OFFICE
Pennymac is (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.
At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.
VP, Consumer Insights to join our team. In this role, you will be the voice of the customer (consumer and B2B audiences), driving strategic business decisions through the discovery and communication of actionable insights. You will design, execute, and analyze research to understand consumer needs, behaviors, and motivations, ultimately influencing product development, marketing strategies, and overall business growth.
The VP, Consumer Insights will:
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Consumer Research & Analysis:
- Research Strategy and Planning: Develop research strategy for Pennymac audiences, and create execution plan based on research strategy
- Design and Execute Research: Develop and implement qualitative and quantitative research studies (e.g., surveys, focus groups, interviews, usability testing, ethnographic research) to address key business questions
- Data Analysis & Synthesis: Analyze and interpret data from various sources (primary research, secondary research, social listening, sales data) to identify key consumer insights and trends
- Consumer Segmentation: Develop and refine consumer segmentation models to understand target audiences and their unique needs
- Trend Identification: Monitor and analyze market trends, consumer behavior, and competitive activity to identify emerging opportunities and threats.
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Insight Communication & Storytelling:
- Develop Actionable Insights: Translate complex data into clear, concise, and actionable insights that inform strategic business decisions
- Create Compelling Reports & Presentations: Develop and deliver engaging presentations and reports to communicate research findings to stakeholders at all levels of the organization
- Visualize Data: Utilize data visualization tools to effectively communicate insights and trends
- Build a Knowledge Repository: Create and maintain a centralized repository of consumer insights and research findings
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Strategic Partnership & Collaboration:
- Cross-Functional Collaboration: Partner with product development, marketing, sales, and other teams to ensure consumer insights are integrated into all stages of the business lifecycle
- Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders
- Vendor Management: Manage relationships with external research agencies and vendors to ensure quality and cost-effectiveness
- Act as a Consumer Advocate: Champion the voice of the consumer within the organization, ensuring that consumer needs are considered in all decision-making
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Market & Competitive Intelligence:
- Competitive Analysis: Conduct competitive analysis to understand competitor strategies, consumer perceptions, and market positioning. Market Monitoring: Track market trends and competitive activity to identify opportunities and threats. Stay Informed: Keep abreast of new consumer insights methodologies, technologies, and best practices.
- Competitive Analysis: Conduct competitive analysis to understand competitor strategies, consumer perceptions, and market positioning. Market Monitoring: Track market trends and competitive activity to identify opportunities and threats. Stay Informed: Keep abreast of new consumer insights methodologies, technologies, and best practices.
- Bachelor's degree in marketing, market research, psychology, sociology, or a related field. (Master's degree preferred).
- Minimum of 5-8 years of experience in consumer insights, market research, or a related field.
- Strong understanding of qualitative and quantitative research methodologies.
- Proven ability to analyze and interpret complex data and translate it into actionable insights.
- Familiarity with both qualitative and quantitative research methodologies including survey design, respondent recruiting, data analytics.
- Excellent communication, presentation, and interpersonal skills. Proficiency in data analysis tools (e.g., SPSS, SAS, R, Python, Snowflake) and survey platforms (e.g., SurveyMonkey, Marketing Cloud, BirdEye, Qualtrics).
- Ability to work independently and as part of a team. Strong project management skills and ability to manage multiple projects simultaneously.
- A passion for understanding consumer behavior and a strong customer-centric mindset.
- Preferred Qualifications: Experience in a financial services industry Experience with social listening tools and techniques. Experience with data visualization tools (e.g., Tableau, Power BI). Experience in a fast-paced, dynamic environment.
As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do.
Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported.
Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:
- Comprehensive Medical, Dental, and Vision
- Paid Time Off Programs including vacation, holidays, illness, and parental leave
- Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
- Retirement benefits, life insurance, 401k match, and tuition reimbursement
- Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships
- We value the hard work and dedication of our employees. In addition to a competitive salary, positions may offer bonus opportunities.
To learn more about our benefits visit:
https://pennymacnews.page.link/benefits
Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:
- Lower in range - Building skills and experience in the role
- Mid-range - Experience and skills align with proficiency in the role
- Higher in range - Experience and skills add value above typical requirements of the role
Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance.
Salary : $95,000 - $155,000
