What are the responsibilities and job description for the Vice President of Brand Management position at Pensacola State College?
Pensacola State College is seeking a Vice President of Brand Management to lead our marketing and communication efforts. As a key member of our senior leadership team, you will be responsible for developing and implementing comprehensive marketing and communication strategies that advance our mission and vision.
Key Responsibilities:
- Develop and execute marketing and communication plans to engage diverse audiences
- Lead a team of marketing and communication professionals to create engaging content and campaigns
- Cultivate relationships with media outlets, community leaders, and stakeholders to promote the college's brand
- Develop and execute crisis communication plans to protect the college's reputation
- Collaborate with departments to ensure accurate information is disseminated to the right audiences
Requirements:
- Bachelor's Degree: Communication, Marketing, Public Relations, or related field (Required)
- 5 years of experience in marketing, communications, or related field (Required)
- Excellent leadership, communication, and interpersonal skills
- Ability to work effectively in a fast-paced environment and adapt to changing priorities
- Dedication to Christian education and commitment to excellence
