What are the responsibilities and job description for the Brand Strategist position at Penta Group?

Penta Group is the world's first comprehensive stakeholder solutions firm. Penta provides data-driven solutions for stakeholder strategy and engagement. We combine analytics and research with deep expertise to deliver actionable insights, best practice solutions, and drive measurable impact for our clients.

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

At Penta, we work with clients solving complex global challenges across a variety of industries. Our clients span technology, financial services, energy, healthcare, and more. Our team brings decades of experience in business, government, communications, research, technology, and media. Penta comprises over 200 professionals in New York, London, Washington, DC, and San Francisco working to bring data-driven, tailored solutions to more than 200 clients.

Penta Brand Strategy is the firm's in-house creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.

Summary of Position :

Penta is seeking a Brand Strategist, (internally referred to as Producers) to join our team in Washington, DC. Producers help bring our creative campaigns to life, working closely with designers, strategists, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges.

Duties & Responsibilities :

Work collaboratively with creative strategy and production teams developing brand strategy and creative campaign recommendations for clients.
Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs.
Inform strategy and partner with creative production team to execute comprehensive creative campaign assets, including TV / video, digital, social, radio, websites, and event activations.
Work in collaboration with ads management team to report on campaign performance and optimization recommendations for clients.
Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments.

Qualifications :

1 - 2 years of past experience working in a creative agency as a Brand Manager, Creative Strategist, Creative Associate, or in a similar position either as an intern or full-time employee.

Proficiency building compelling presentation deliverables using Google Slides, or Powerpoint.

Past experience utilizing Excel, or Google Sheets to track campaigns or creative projects.

Excellent verbal and written communication skills; interest in storytelling and creative conceptualization.

Demonstrated ability to prioritize multiple, competing priorities.

Strong analytical and project management skills.

Ability to take initiative; motivated and self-starting.

Strong attention to detail.

Interest in or openness to learning basic design skills, using programs such as Figma.

Experience with creating graphics and data visualizations is a plus.

Experience with data management is a plus.

Past exposure to project management tools, like Asana, is preferred.

Bonus points : you've worked on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc.

The above should be viewed as more of a guide, not a check-list; If you meet some but not all of the experiences listed, we strongly encourage you to submit an application.

Salary Range :

The base salary range for this position will be $57,000 -$67,000, depending on a candidate’s experience and qualifications as it relates to the position.

Benefits :

Penta Group is proud to offer a generous benefits package for full-time employees. Please find a list below of our current benefit offerings :

Excellent health care, vision, and dental coverage provided by United Healthcare with the majority of individual employee premiums and 50% of dependent premiums covered by Penta.

Competitive retirement benefits with a 401(k) match of 100% up to 3% of an employee’s deferred salary, and 50% of the next 2% deferred.

Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage.

Twelve weeks paid parental leave.

Monthly stipend for cell phone.

Generous paid time off and holiday schedule.

Frequent firm-wide social events and activities.

Excellent environment for learning and growth.

Location :

This position is for US-based personnel and preference will be given to applicants in Washington, DC metro areas who can be in-person in-office four days per week.

Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.

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Salary : $57,000 - $67,000

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