What are the responsibilities and job description for the Events Project Manager position at PENTAX Medical?
About PENTAX Medical
Our mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community.
Position Opening: MARKETING EVENTS PROJECT MANAGER
Why JOIN Us?
We are an established medical device leader that with new innovative products that just hit the market. This means that PENTAX is looking to invest in its teams and encourage a collaborative and positive work environment.
PENTAX Medical is proud of its comprehensive benefits program and generous Paid Time Off and Holiday policy.
Want More INFO?
The Events Project Manager is responsible for the development, execution, and management of the medical education (non-accredited) and marketing events program. This person works alongside internal subject matter experts and medical key opinion leaders to execute events, including managing the marketing budget overview and payment to vendors.
Responsibilities of the Marketing Events Project Manager:
- Spearhead strategy, planning and execution of multiple customer and industry tradeshows and events
- Translate the overall strategy and messaging through the design, logistics, vendor management, budget, execution, and post-event analysis of each conference and event
- Execute the event strategy, tactical plans, and project management from beginning to end, including all pre-event promotions, logistics, execution, and post-event follow-up
- Provide expertise with best practices of event participation to drive employee and attendee engagement and participation at tradeshows, meetings, and events by fine tuning experiential marketing.
- Apply best practices in Key Opinion Leader development in collaboration with the Product Management team by selecting and targeting potential KOL’s, supporting presenters in their content development and presentation delivery.
- Stay up to date and drive new formats to position PENTAX Medical as a thought leader in the endoscopy space amongst the competition.
- Drive brand representation and consistency by working with the Senior Brand Manager and other marketing communications employees.
- Manage social strategy and execution for medical education and events program.
- Lead event promotional campaign using various channels, including email, advertising, web, and social media.
- Evaluate and recommend budgets and conferences according to business requirements, target audience and company objectives
- Evaluate and refine overall work systems and processes and implement best practices for lead generation and program management.
- Evaluate event performance, including KPIs and return on investment tracking and deliver wrap-up reports
- Key project support for field-based activities
- Support other marketing communications initiatives as necessary
Requirements of the Marketing Events Project Manager:
- Bachelors Degree in Marketing or related field
- 8 years of relevant marketing and healthcare education experience, event planning experience, including but not limited to executive meetings, trade shows, thought leadership, sales summits, and other ancillary events. (Experience in the Medical Device Marketing is preferred.)
- Demonstrated effective leadership of cross-functional teams
- Working knowledge of FDA and government guidelines, and AdvaMed Code of Ethics on interactions with healthcare professionals
- Budget management experience including vendor negotiations
- Proven track record of building and producing strategic events that have a significant ROI
- Experience with CRM and Marketing Automation tools (Salesforce and Hubspot).
- Experience working on event marketing campaigns within social media platforms including LinkedIn, YouTube, and Twitter.
- Strong network of event industry vendors and experts
- Strong attention to detail, organizational and project management skills
- Dynamic, motivating, and entrepreneurial minded with an internal drive to continuously hit goals and deadlines
- Experience excelling within fast-paced, high energy environments
- Ability to travel 15-20% of time
It is the ongoing policy and practice of PENTAX Medical to provide equal opportunity in employment to all employees and applicants. No person shall be discriminated against in any condition of employment because of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
