What are the responsibilities and job description for the Field and Channel Marketing Manager position at Pentera?
Location : Candidates must be located in either Colorado or California.
Remote position.
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With over 350 team members and 1,000 customers in more than 50 countries, Pentera is a growing company supported by top investors like Insight Partners, K1, and The Blackstone Group.
If you're looking to grow your skills, make a difference, and be part of an innovative team, Pentera is the place for you.
About the role :
In this role, you’ll be accountable for all our field marketing efforts on the West Coast, working closely with sales & channel teams as well as your fellow marketing peers. You will create and manage lead generation programs to meet pipeline development needs including hosting virtual and in-person events, industry-relevant trade shows, and various other marketing tactics to support the field sales organization.
This role requires strong collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication.
Roles and responsibilities :
- Manage field events / programs (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution including contracts, logistics, developing promotional communications to drive attendance, virtual or on-site execution and follow up / tracking
- Work with channel partners and service providers on producing joint marketing activities to create awareness and demand in their respective markets
- Manage all aspects of the regional marketing budget, purchasing, payments, and provisioning
- Manage SWAG and their creation, distribution, and targeting as part of the regional marketing strategy
- Identify tactics / assets that are most impactful for the acceleration of pipeline
- Analyze results and identify opportunities for improving performance
- Identify industry events in the region and potential call for presentation opportunities
- Align field marketing events with core demand generation programs to ensure the generation of marketing qualified leads through integrated, multi-touch programs
- 4-5 years of field marketing experience in multiple marketing disciplines, including customer-facing events, digital and email campaigns
- Previous experience in a B2B SaaS / tech company
- Strong interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
- Ability to coordinate, manage, and execute multiple marketing campaigns concurrently
- High executional skills and the ability to quickly pivot projects as needs change
- Successful working in a high-pressure environment and actively seek candid feedback from relevant stakeholders
- Excellent presentation and communication skills
- Proficient in Salesforce, HubSpot and Zoom with the ability to learn new software quickly
- Cyber Security experience - advantage
- Some travel required (2-3 times a quarter)
We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates from all backgrounds to join us!
