What are the responsibilities and job description for the DIRECTOR, MARKETING & COMMUNICATIONS position at PeopleInc?
Annualized Salary Range: $60,405.80 -$75,000
The Marketing & Communications Director will help execute People Inc.’s comprehensive marketing and communications strategy to elevate the agency’s external brand and identity and drive growth by producing engaging, informative, and relevant written content aimed at several target audiences. This position requires an experienced strategic communications and public relations professional with excellent writing and communications skills.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES
• Identifies, reports and writes content to improve the visibility and understanding of agency programs and services for use on various platforms, such as websites, blogs, newsletters, social media.
• Assists in the implementation of the communications and content growth strategy for the agency, including creation and monitoring of a comprehensive, multi-channel editorial content calendar to support marketing and communications initiatives.
• Works collaboratively with teammates to ensure content is developed, shared and distributed within content planning/calendar parameters.
• Responsible for copywriting and editing of marketing copy for materials such as ads, flyers, brochures, emails, fund-raising initiatives and other publications.
• Assists in the planning, writing and production of a variety of engaging print and digital publications that highlight agency programs, people and agency initiatives tailored to diverse audiences.
• Supports the agency’s public relations initiatives to advance a positive public image, including collaboration and writing duties related to PR campaigns and media relations strategies.
• Spends time directly with program participants and researching industry-related topics to inform and enhance content.
• Incorporates Search Engine Optimization principles to increase the visibility and reach of all content.
• Supports the promotion of events, conferences, and other public engagements.
• Works independently and relies on knowledge and experience for independent judgment and decision making.
• Collaborates with team members, internal departments and external partners
• Participates in production and brainstorming meetings.
• Complies with all agency policies and procedures.
• Other duties as assigned.
SUPERVISORY DUTIES
There are no supervisory duties in this position.
MINIMUM QUALIFICATIONS
• At least 6 years’ experience writing communications and marketing content, preferably at a nonprofit.
• A Bachelor of Arts, Bachelor of Science, or equivalent degree
• Must have ability to independently travel to multiple locations within service area.
• Proven ability to communicate with tact, clarity, and accuracy
• Excellent writing, verbal, and proofreading skills
• Strong strategic thinking, project management, and planning skills.
• Proficiency in digital marketing tools and platforms.
• Ability to build and maintain relationships with diverse stakeholders.
• Experience with media relations
Salary : $60,406 - $75,000
