What are the responsibilities and job description for the Email Marketing Manager position at PeopleSuite?
Scope of Position
The Email Marketing Manager will develop, execute, and optimize email campaigns across multiple brands. This role requires a strategic, data-driven marketer with expertise in email automation, content creation, audience segmentation, and analytics. The ideal candidate will collaborate across departments to ensure campaigns align with brand identity and business objectives.
Responsibilities
Campaign Strategy & Execution
Develop and implement comprehensive email marketing strategies tailored to each brand.
Plan, build, and execute various email campaigns, including promotional, transactional, nurturing, and welcome series.
Content Creation & Optimization
Craft engaging email copy and layouts that reflect each brand's voice while driving conversions.
Collaborate with the creative team to develop compelling visuals and content.
Conduct A / B testing to optimize the effectiveness of subject lines, messaging, and call-to-action.
List Management & Segmentation
Implement segmentation strategies for targeted messaging to auto body technicians, auto repair professionals, and other key audiences.
Maintain data accuracy, hygiene, and compliance with email regulations (GDPR, CAN-SPAM).
Keep a pulse on the job market with advanced job matching technology.
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Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
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