Sr. Brand Manager

Scope of Position

Our client seeks a visionary and strategic Senior Brand Manager to elevate their brand and drive business growth. This role requires a dynamic leader who can craft compelling marketing strategies, develop innovative campaigns, and leverage consumer insights to strengthen market positioning. The ideal candidate will have a deep understanding of consumer behavior, a passion for innovation, and the ability to collaborate across teams to bring new product ideas to life.

Responsibilities

• Strategic Leadership : Develop and execute comprehensive marketing strategies aligned with long-term business objectives, identifying opportunities and proactively addressing market challenges.
• Project Management : Oversee the execution of marketing plans, ensuring adherence to aggressive timelines while maintaining focus on strategic priorities.
• Cross-Functional Collaboration : Partner with internal teams, including Integrated Marketing, Insights, Innovation, R&D, Sales, and Finance, to ensure seamless execution of brand initiatives. Manage external agency relationships to drive impactful campaigns.
• Data-Driven Decision Making : Analyze key performance indicators, market data, and consumer insights to inform and optimize marketing strategies. Present compelling, data-backed recommendations to stakeholders.
• Innovation & Product Development : Identify new product opportunities, exploring bold flavors, healthier alternatives, and sustainable packaging solutions to enhance brand differentiation.
• Brand Storytelling : Leverage data and insights to craft compelling brand narratives that resonate with consumers and drive engagement.
• Performance Optimization : Continuously assess marketing performance, recommending and implementing adjustments to maximize success.
• Leadership & Influence : Foster a culture of creativity, commitment, collaboration, and customer focus, inspiring teams to push the boundaries of brand excellence.

Qualifications