Marketing Coordinator

Company Mission: To be the premier employer for individuals with disabilities.

Title: Marketing Coordinator

Brief Description: Works with Business Development Manager to develop and execute comprehensive marketing strategies that drive brand awareness, generate new clients, and ultimately assist with a diverse clientele base for PPS. Serves as the liaison between the marketing vendors and the Business Development Manager to ensure consistent representation of the brand and image of the company and mission.

Essential Duties And Responsibilities

• Reports to Business Development Manager to strategize targeted marketing to current industries and assist with identification of new industries to offer services to potential new customers
• Oversee brand messaging and ensure consistency through all marketing vendors and platforms
• Support Business Development Manager in reporting to the Business Development Committee of the quarterly marketing efforts of PPS
• Analyze return on investments for various campaigns form previous quarter and provide reports
• What modifications will be made for upcoming quarter
• Long term marketing strategies to help diversify PPS revenue stream
• Supports the marketing vendors with feedback during monthly meetings
• Provide tools for the sales department to assist with prospecting existing targeted market lists and expanding lists as required by creating both traditional and digital marketing pieces including but not limited to:
• Customized emails
• Customized ads
• Customized flyers
• Tradeshow assistance
• Quarterly newsletters assistance and follow up emails and tracking
• Manage MailChimp account and assist with data analytics from MailChimp
• Manage mailing (2 annually)
• Board member gifts and VIP gifts
• Gaitbelt marketing to include marketing pieces, sales campaigns and executions
• Blog uploads to various sources such as Thomasnet profile and other professional profiles
• Tradeshow preparation assistance
• Stuff a bus
  

Secondary Duties And Responsibilities

• Engage in everyday business tasks.
• Analysis of new business opportunities.
• Brainstorm new promotions and sales opportunities.
• Research into competitor's services and products.
• Assist in preparing for and attending local business events.
• Analyze results of marketing and publicity campaigns.
• Participate in events and trade shows as required.
  
  

Work Conditions

• Must be willing to work 40 hours per week.
• All work is done primarily in an office environment.
  
  

Knowledge, Skills, And Abilities

• Skill to use a personal computer and various software packages including Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Skill to communicate clearly and effectively, orally and in writing.
• Skill to research and compile data found on the Internet.
• Ability to maintain a professional, courteous, and helpful manner in dealing with others.
• Ability to work in a collaborative environment.
• Ability to follow oral and written instructions.
• Ability to establish priorities, work independently, organize and proceed with objectives with minimal supervision.
• Ability to pay diligence.
• Ability to establish and maintain an effective working relationship with other employees.
  
  

Education/Experience

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in a marketing role
• Expertise in digital marketing tools and platforms
• Excellent communication, analytical, and project management skills
• Ability to work in a fast-paced environment and adapt to changing priorities
  
  

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• PTO
• 403B - retirement plan
• Long Term Disability
• Hospital Indemnity
• Legal
• Accident Insurance
• Critical Illness
• Employer paid Life Insurance
• Employer paid Short Term Disability
• Bonus Opportunities