PepsiCo Deutschland GmbH is hiring: Director, Global Influencer Strategy & Engag

Overview

The Director of Global Influencer Strategy will lead the newly established Center of Excellence (COE) within the Marketing organization, designed to transform and elevate our global influencer marketing efforts. This individual will be responsible for building a cohesive, scalable influencer strategy that aligns with global brand priorities, delivers clear frameworks, tools, and insights to regional markets, and strengthens our position as a leader in influencer marketing. This role will report to the VP of Consumer Connections & Innovation and will play a critical part in scaling our influencer engagement programs to drive sustained business growth.

The role includes ownership of the global influencer management platform, CreatorIQ, and spans influencer partnerships from nano to celebrity. This is a high-impact role requiring deep cross-functional collaboration across Corporate Communications, Legal, IT, Insights, Media, and Customer teams.

Responsibilities

• COE Leadership : Build, lead, and scale the Global Influencer Engagement COE from the ground up, ensuring brand consistency, safety, and best practices.
• Global Strategy & Governance : Develop a comprehensive, global influencer strategy that is adaptable for local market execution and ensures alignment with brand goals and guidelines.
• Framework & Tool Development : Create, codify, and implement frameworks, processes, and tools to support markets in identifying top talent, managing influencer relationships, and delivering impactful influencer campaigns.
• Agency / Partner Optimization : Establish a streamlined approach to leveraging external agency partners, tools, and platforms for maximum efficiency and impact across all global markets.
• Brand Safety & Risk Management : Build a robust vetting and brand safety system to protect the organization from reputational risk while engaging influencers authentically and effectively.
• Cross-Functional Leadership : Act as a strategic partner to Legal, IT, Insights, Media, and Corporate Communications to ensure all influencer-related activities are aligned with organizational standards and legal requirements.
• Metrics & Measurement : Develop key performance indicators (KPIs) for influencer campaigns, track effectiveness, and provide insights to optimize future influencer marketing efforts.
• Innovation & Technology : Lead efforts in identifying, piloting, and scaling new influencer technologies and platforms to ensure continuous innovation in influencer engagement.
• Team Growth & Development : Build a high-performing team, starting with 4-5 key roles (education, insights, technology, brand safety, and measurement) with a plan to grow and expand over time.

Compensation and Benefits :

Qualifications

Key Skills & Experience :

Differentiating Competencies :

Educational Requirements :

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy .

Please view our Pay Transparency Statement

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Salary : $125,900 - $249,900