What are the responsibilities and job description for the Sports & Entertainment Marketing Manager - Entertainment/ Influencer Job at Peps position at PepsiCo Deutschland GmbH?
Overview
PepsiCo is seeking a dynamic, highly collaborative, and creative marketer with a passion for partnership marketing across the Influencer Marketing industry. The ideal candidate will have experience in influencer partnership marketing – including working with talent / agencies, contract negotiation, and communication marketing (advertising, creative development, or PR) – with a bonus of experience working within traditional celebrity talent / entertainment.
This individual must be a consumer-centric marketer who has strong executional skills, can effectively collaborate with and manage cross functional and agency partners, and thrives within a fast-paced environment.
The role sits on the PepsiCo Sports & Entertainment team overseeing partnerships across the Celebrity, Music, Influencer, and Gaming space. As a member of the Entertainment team, the role will be responsible for working across the PepsiCo North America portfolio to develop influencer strategies, identify, negotiate and manage partnerships across the influencer ecosystem on behalf of our brands. This role will require a candidate who has flexibility in their role to manage multiple active workstreams and can operate as an owner of their function while leading a strategic point of view across the portfolio.
Responsibilities
- Responsible for helping co-create standardized processes, consultancy, and recommendations for new partnerships in the influencer space.
- Work with brand and agency partners to co-develop influencer strategies based on brand objectives and key KPIs.
- Develop and oversee new creator / influencer strategy and strategic partnerships across the PepsiCo portfolio. Collaborate with multiple individual brand teams across the PBNA portfolio of products – including MTN DEW, Gatorade, Rockstar Energy, Frito Lay and more.
- Develop strategic recommendations and lead partnerships from the ideation phase through execution of contracts and deliverables.
Compensation and Benefits :
Qualifications
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy .
Please view our Pay Transparency Statement .
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Salary : $106,400 - $178,100
