What are the responsibilities and job description for the Marketing Strategist position at Percepta House?
Job Title: Marketing Strategist
Location: Saint Louis, MO
Employment Type: Full-Time
Department: Marketing
Job Summary:
We are seeking a creative, analytical, and results-driven Marketing Strategist to develop and execute effective marketing campaigns and strategies that align with our business objectives. The ideal candidate will have a strong understanding of market trends, consumer behavior, and digital marketing channels, along with the ability to think critically and implement innovative solutions to drive brand awareness, engagement, and revenue growth.
Key Responsibilities:
- Strategy Development: Design and implement comprehensive marketing strategies to achieve company goals, including brand positioning, audience targeting, and campaign planning.
- Market Research: Conduct in-depth market research to identify trends, customer needs, and competitive insights, and translate findings into actionable strategies.
- Campaign Management: Plan, execute, and oversee multi-channel marketing campaigns, ensuring timely delivery, consistency, and measurable outcomes.
- Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing efforts using KPIs and analytics tools, providing insights for optimization.
- Collaboration: Work closely with sales, product development, and other departments to ensure alignment of marketing efforts with business priorities.
- Budget Management: Manage marketing budgets and allocate resources effectively to maximize ROI.
- Innovation: Stay up-to-date with the latest marketing trends, technologies, and best practices to keep the company ahead of the curve.
Qualifications:
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
- Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent communication and presentation skills, with the ability to influence and inspire stakeholders.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
Salary : $18 - $25
