What are the responsibilities and job description for the Director of Digital Marketing position at Perennial Services Group?
Perennial Services Group partners with leading businesses in the home services industry, providing the tools, expertise, and resources needed to achieve operational excellence and long-term growth. With a fast-paced, entrepreneurial culture, Perennial empowers its partners to deliver exceptional results. Learn more about our approach here .
Position Overview :
As the Director of Digital Marketing, you will be responsible for developing, implementing, and overseeing the company's digital marketing strategy across various online channels (e.g., PPC, SEO, website development). Your primary focus will be to drive brand awareness, customer engagement, and business growth through data-driven decision-making and campaign optimization.
Key responsibilities :
- Create and execute comprehensive digital marketing strategies aligned with business goals, including identifying target audiences and key performance indicators (KPIs).
- Build, manage, and mentor a team of digital marketers across various disciplines like paid advertising, website building, and SEO.
- Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels, including budget allocation and performance tracking.
- Monitor and analyze digital marketing data using analytics tools to identify trends, measure campaign effectiveness, and make data-driven decisions.
- Collaborate with web development teams / agencies to improve website design, user experience, and conversion rates.
- Implement search engine optimization (SEO) strategies and manage pay-per-click (PPC) campaigns to improve organic search ranking and drive qualified leads.
- Manage relationships with external agencies responsible for paid ad campaigns, SEO, and web development, including defining and tracking KPIs for agency-delivered work, and ensuring alignment with organizational goals
- Allocate and manage digital marketing budgets effectively to maximize ROI.
- Work closely with cross-functional teams like sales, product development, and customer service to align marketing efforts with overall business objectives.
Required Skills and Qualifications :
Location / Travel : Ideal candidates will reside in Pittsburgh, PA; Denver, CO, or Dallas, TX
Compensation : Base Bonus
Tenex Capital Management :
Tenex Capital Management is a private equity firm that invests in middle-market companies. Tenex uses an in-house team of hybrid investment professionals skilled in operational leadership, investing and capital markets structuring to maximize long-term value creation. Tenex’s deep operating experience allows the firm to collaborate with management teams to capitalize on business and market opportunities. Tenex has successfully invested in a diverse range of industries, including industrials, business services, healthcare, building products, and auto aftermarket, among others.
