What are the responsibilities and job description for the Digital Marketing Specialist position at Perfect Circuit?
SUMMARYWe are looking for a full-time Digital Marketing Specialist to guide our online advertising and social media efforts. The ideal candidate will have a strong knowledge of web advertising technology, social media best practices, and the ability to work closely with our content and tech teams to execute and report on new campaigns.WHAT YOU'LL BE DOINGHelp drive customer acquisition and customer retention across our social, email, organic, and affiliate marketing channelsEnd-to-end management of email campaigns from concept through implementation, including but not limited to creating emails, structuring A / B tests, scheduling emails, managing review process, and reporting on email resultsPlan, schedule, and create posts for our Instagram, YouTube, and Facebook channelsEngage with customers via our social channels and use customer sentiment to guide our coverageSchedule and execute paid Facebook ad campaignsMonitor, analyze, and compile weekly reporting and actionable performance insightsWHAT TO BRINGBA or BS degree in Marketing or equivalent industry experience2 years experience working in digital marketing, specifically social and organicExperience in the Music or Music Technology / Instrument space is highly preferredExcellent writing skills and an ability to establish and adhere to a brand voice and style guideExperience with social media management tools (Buffer, Sprout, etc.), email marketing platforms (Klaviyo, Mailchimp, etc.), and the Meta ads dashboardStrong analytical and project management skills with the ability to handle multiple priorities.
