What are the responsibilities and job description for the Lead Salesforce Marketing Cloud Business Analyst - REMOTE position at Perficient?
Job Description
At Perficient you will deliver mission-critical technology and business solutions to Fortune 500 companies and some of the most recognized brands on the planet. And you will do it with cutting-edge technologies, thanks to our close partnerships with the world's biggest vendors. Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.
We're proud to be publicly recognized as a "Top Workplace" year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.
Perficient currently has a career opportunity for an SF Marketing Cloud Lead Business Analyst for a remote position. Candidates can live anywhere in the US but must be able to work East Coast hours.
A Salesforce Marketing Cloud Lead Business Consultant is expected to be knowledgeable in two or more technologies within the Salesforce Eco-System. The SFMC Lead Consultant may or may not have a programming background, but will have expertise in infrastructure architecture, client relationships, presentation, team management, and thought leadership skills.
Your job is to help clients identify marketing outcomes that drive towards their business objectives, map out a long-term strategy for achieving those outcomes, and then help Perficient experts implement projects that will execute that strategy step-by-step. You have deep expertise in SFMC, such as Interaction Studio, Marketing Cloud, marketing automation, cross-channel customer engagement tactics, analytics, and optimization. You also have a functional knowledge spanning across many marketing skills that you can draw on for successful strategic insight.
You will provide best-fit architectural solutions for one or more projects; you will assist in defining scope and sizing of work; and anchor Proof of Concept developments. You will consult on solution architecture for complex business problems and collaborate with some of the best talent in the industry to create and implement innovative high-quality solutions. You will challenge your leading-edge solutions, consultative and business skills through the diversity of work in multiple industry domains.
Responsibilities
- Demonstrates a consultative mindset and desire to work well with the client
- Develop, test, and document email development, setup and query data extension, marketing automations, journey's, and campaign configuration
- Administer the creation of a new Marketing Cloud instance
- Develop and document specific training requirements based on client needs
- Data model design and implementation
- Understand and implement key integrations between Marketing Cloud and the broader Salesforce ecosystem
- Meet with clients both onsite and remote, contributing to workshops, discovery sessions, etc.
- Understand and consult on best practices, governance, and compliance on marketing automation platforms
Qualifications
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $ 64,974 to $149,880. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.
Applications will be accepted until the position is filled or the posting is removed.
WHO WE ARE
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers' expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients - the world's largest enterprises and biggest brands succeed.
WHAT WE BELIEVE
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you'll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We're committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders... and we're not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations :
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Disclaimer : The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
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About Us
Perficient is always looking for the best and brightest talent and we need you! We're a quickly growing, global digital consulting leader, and we're transforming the world's largest enterprises and biggest brands. You'll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues.
Salary : $64,974 - $149,880
