What are the responsibilities and job description for the Marketing Coordinator position at Perficient?
Overview
JOB DESCRIPTION
We're looking for a Marketing Coordinator to join our corporate marketing team. This high-performing individual contributor will assist in planning, creating, and editing short- and long-form content showcasing our industry expertise and support the implementation of multichannel marketing campaigns that target decision makers looking for a strategic digital transformation partner.
Responsibilities
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $40,000-52,000. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview .
Who We Are
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.
What We Believe
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations:
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
About Us
Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues.
Select work authorization questions to ask when applicants apply
1. Are you legally authorized to work in the United States?
2. Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
JOB DESCRIPTION
We're looking for a Marketing Coordinator to join our corporate marketing team. This high-performing individual contributor will assist in planning, creating, and editing short- and long-form content showcasing our industry expertise and support the implementation of multichannel marketing campaigns that target decision makers looking for a strategic digital transformation partner.
Responsibilities
- Write sales and marketing content, including websites, sales sheets, perspectives, white papers, guides, case studies, strategic positions, presentations, emails, social media posts, display ads, video scripts, webinar decks, newsletters, and blogs, using independent research and subject matter interviews, to educate readers, showcase our capabilities, and support business development
- Create, manage, and execute content marketing plans to generate leads, build brand awareness, and highlight our expertise in industries, including automotive, retail, consumer goods, oil and gas, utilities, manufacturing, travel and hospitality, professional services, and communications, media, and technology
- Prioritize projects in conjunction with deliverable dates
- Use anecdotal feedback and quantifiable results to analyze marketing campaigns and report on them to stakeholders
- Collaborate with sales teams to develop outreach campaigns that result in new business
- Support the generation of target prospect lists for marketing campaigns
- Research, propose, and coordinate in-person conferences that align with our capabilities and offer excellent networking opportunities, as well as identify and organize unique in-person and virtual experiences for clients and prospects
- Collaborate with marketing colleagues who support regional offices, events, partners, analyst relations, PR, advertisements, video production, social media, email, and more.
- Attend meetings with internal groups and vendors and effectively communicate key summaries to all stakeholders
- Exceptional writing and editing skills with an understanding of SEO and digital marketing
- Understanding of general best practices for creating and promoting content such as blogs and social posts
- Deadline-oriented time management and project management skills
- A highly organized and proactive self-starter who can work on multiple projects simultaneously
- Capable of producing quality short- and long-form thought leadership quickly and frequently
- An effective and confident communicator who can bring ideas forward
- Aptitude for identifying and creating content about industry trends and topics that will resonate with target readers
- Ability to quickly learn about various industries, technologies, and other complex topics through independent research and interviews with subject matter experts
- Experience with Microsoft Word, PowerPoint, and Excel
- Comfortable working with all levels in an organization, virtually or in person
- Preferred 1-5 years of post-college experience in a writing, B2B content creation, or content marketing role
- Bachelor's or master's degree in business, marketing, journalism, English, or a similar field
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $40,000-52,000. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview .
Who We Are
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.
What We Believe
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations:
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
About Us
Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues.
Select work authorization questions to ask when applicants apply
1. Are you legally authorized to work in the United States?
2. Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
Salary : $40,000 - $52,000
