Marketing Manager - Cough/Cold

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

Description Overview

We are currently looking for a Marketing Manager to join our Perrigo Marketing Team. The Marketing Manager will be responsible for the management and growth of the cough/cold category. It is expected that this individual be able to work from our Grand Rapids headquarters three days per week. This individual must be a thoughtful and aspirational leader, one who is adept at building, communicating, and executing a vision, strategy, and plan for a category that is a global priority and key growth platform at Perrigo.

Scope of the Role

• Chart a strategic course for the category that fits within the overarching corporate strategy, then build and share a compelling story to rally our sales organization and communicate with our customers about that vision.
• Lead development and execution of all messaging, creative, and production required for commercial programs.
• Build channel and promotional strategy, inclusive of traditional retail and ecommerce.
• Analyze product performance and leverage marketplace data to identify category and consumer trends and translate findings into actionable plans.
• Analyze seasonal trends to improve forecast accuracy.
• Manage the commercialization of significant reformulation projects.
• Establish KPIs to measure impact, with the ability to analyze and utilize them in the decision-making process and provide optimized solutions based on results.
• Partner in the development of a product roadmap based on category and consumer insights and in alignment with the strategy, then champion and lead the new product development process from concept through launch.
  
  

Experience Required

• Typically these skills are obtained with a Bachelor’s degree in business, marketing, or a related field (MBA preferred) along with a minimum 8 years relevant marketing experience.
• Good understanding of marketing principles, and a natural curiosity and passion for understanding the needs of consumers and customers.
• Strong sense of urgency, even when managing complex initiatives with long lead times; adaptability and flexibility to meet changing priorities and adjust to different management styles.
• Biased toward action. Takes initiative, can hit the ground running and move projects forward right from the start. Entrepreneurial instincts with clear bias for informed action and track record of leading new initiatives with limited resources and support.
• Resilient problem solver. Can build consensus even if all team members may not be in agreement. Can find creative solutions and common ground in order to move key initiatives forward.
• Comfortable in fast-changing, fast paced environment with tight deadlines.
• Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer and the customer.
• High levels of interpersonal skills.
  
  

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV #weareperrigo