What are the responsibilities and job description for the Senior Brand Manager Women Health - LifeStyle BENELUX position at Perrigouk?
Select how often (in days) to receive an alert : Senior Brand Manager Women Health - LifeStyle BENELUX Location : Ghent, BE, 9050Description Overview At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust : Compeed, NiQuitin, Physiomer, Davitamon, Biodermal, EllaOne, Lactacyd, and many more.We Are Perrigo . We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.Scope of the Role Are you a strategic marketing professional with a passion for health, that loves to build brands and unlock new opportunities within a great winning team? Then we might look for you!As Senior Brand Manager , you will play a pivotal role in managing and accelerating our existing Women Health and LifeStyle business, embodying the voice of the consumer while driving the brand P&L.Reporting to the Brand Lead, the Senior Brand Manager will be responsible for developing and executing the marketing strategy.This role requires a deep understanding of local market dynamics, consumer behaviour, and the competitive landscape. The ideal candidate will possess a blend of marketing acumen, operational discipline, and a passion for improving the wellbeing of our consumers through impactful product offerings. You will work for BENELUX, with offices in Ghent and Rotterdam.1. Deliver Business Goals, Develop & Implement Brand Marketing StrategyWork with Brand Lead & Management to develop short & long-term business & brand plans for assigned brands.Prepare business cases to generate brand growth & optimize P&L.2. Develop Best in Class Roll-out & Activation PlansContribute to & drive NPD launches, leveraging Central success models and adapting to local requirements.Develop omnichannel activation plans aligned with overall business goals and global guidelines.Collaborate & work closely with your key stakeholders : Management, CS&I, Regulatory, Supply, Demand, Corporate, Media & Marketing Agencies.3. Develop Local Brand Success ModelTrack campaign performance and metrics, analyze results and optimize plans for continuous improvement.Provide full support in the preparation of South West monthly Cluster meetings, working closely with the Brand Lead to formulate the needs & action plans for the Women Health and Lifestyle Category.Drive ‘test & learn’ across touch points, set clear KPIs, take learning & amplify.Share local learnings with central teams.4. Support Market Analysis & Performance TrackingMonitor market trends, competitor activities, and consumer feedback.Manage brand budget & ensure effective allocation of resources.Use analytics to make data-driven recommendations for future activities & campaigns.Support collaboration with Central teams to update on performances and inform on competitive activities.Experience Required SUCCESS FACTORSConsumer & marketing understanding : Exhibit a consumer-centric mindset, being able to develop strong activation plans and have experience in working with central teams.Excellent communication, presentation, and interpersonal skills : Clearly communicating ideas and being able to explain them in the broader organization. Capacity to move facts into insight and into diagnostic.Analytical Excellence : Utilize data-driven analytics to craft superior strategies, driving real-time performance improvements.Ability to manage complexity : Effectively prioritize and manage multiple projects.Growth Mindset : Embrace and excel in new challenges, fostering a culture of continuous learning and adaptation.REQUIRED EXPERIENCEMinimum 5 years of work experience within Consumer Health (or Consumer Product Goods).Experience with medical regulation is a plus.University Degree or equivalent.Proven experience in managing analytically demanding corporate initiatives.Demonstrated success in working in cross-functional teams.Proven ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.Expertise in enhancing forecast models, segmentation frameworks, pricing strategies, and reporting tools.We work hybrid, with a minimum of 2 – 3 days / week in the office to connect and share learnings face to face. You can work from Ghent or Rotterdam. If your home country is Belgium, we ask for a minimum of 1 day / month to be present in the Netherlands (and vice versa). Where needed and upon request of your manager, this can be more than 1 day / month.#J-18808-Ljbffr
