What are the responsibilities and job description for the Content Marketing Manager position at Perry Weather?
Who We Are:
At Perry Weather, we give teams the tools they need to stay safe and operational when weather conditions change. From the PGA and top 10 construction companies to thousands of schools across the country, our platform helps organizations monitor on-site weather, plan ahead, and respond with confidence.
About the Role:
We’re looking for a content marketer with a journalistic mindset. Someone who’s curious, sharp, and skilled at asking the right questions to uncover real customer challenges. You know how to turn insights into compelling content that resonates. You lead with empathy and have a knack for seeing things from others’ perspectives.
In this role, you’ll own Perry Weather’s content strategy and execution across the entire funnel. From thought leadership and blog content to case studies, product launches, and enablement assets, you’ll create high-impact content that drives awareness, generates demand, and builds buyer confidence.
Responsibilities:
- Own the planning and execution of Perry Weather’s content roadmap, including blogs, case studies, product updates, events, and more
- Create content that helps buyers make confident decisions by working closely with SMEs, customers, and partners to address pain points and key questions through our website, sales collateral, and social channels
- Work closely with Product and Growth Marketing to support coordinated product launches that drive interest and action
- Conduct audience and customer research to uncover new content opportunities and refine messaging
- Develop content that supports lead generation and nurtures prospects through the funnel in partnership with the growth team
- Work with Growth Marketing, Sales, and Customer Success to ensure consistent, compelling storytelling throughout the buyer journey
- Spot opportunities to team up with industry voices, experts, and partners to amplify Perry Weather’s presence and authority
- Use tools like Google Analytics and HubSpot to evaluate performance and guide data-informed decisions
- Share regular updates with stakeholders, highlighting wins, insights, and areas for improvement
What you bring:
- 3–5 years of experience in content marketing, preferably within SaaS
- You think like a journalist: curious, sharp, and great at asking questions to get to the heart of the story
- Excellent writing and editing skills, with an eye for clarity, structure, and brand voice
- Strong writing and editorial background, with the ability to produce and polish compelling copy across multiple formats
- You have a deep understanding of SEO, keyword research, and inbound marketing techniques
- Experience working with content management systems (WordPress) and marketing automation platforms (HubSpot)
Benefits:
- Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our team is in office M-F!
- Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
- Engaging culture. Monthly All-Hands, fun events like Office Olympics, lunch-and-learns, happy hours, and more.
- Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.