What are the responsibilities and job description for the Marketing Director, Elgin IL position at Personal Branding?
APPLY DIRECTLY: https://www.reflik.com/job?jobId=MTAzMDc=referrer=MTQ0Nzc0
Location: Elgin, IL
Industry: Construction Technology
Experience Level: Director (7 years)
Education Level: Bachelor’s Degree (MBA a plus)
Compensation: $91,000 - $130,000
Visa Sponsorship: Not available
Position Overview
We are seeking a dynamic and experienced Marketing Director to lead the marketing efforts for a fast-growing global construction technology company. This role is ideal for a strategic yet hands-on marketing leader who excels in digital marketing and demand generation while also being capable of executing marketing initiatives directly.
As the Marketing Director, you will develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for multiple brands, including Swatchbox and BIMsmith. You will work closely with leadership, sales, and product teams to align marketing efforts with business objectives while managing and mentoring a high-performing marketing team.
This is an opportunity for a marketing leader with expertise in the architecture, interior design, engineering, or construction industry to make a significant impact on the company’s global market presence.
Key Responsibilities
APPLY DIRECTLY: https://www.reflik.com/job?jobId=MTAzMDc=referrer=MTQ0Nzc0
PI261044575
Location: Elgin, IL
Industry: Construction Technology
Experience Level: Director (7 years)
Education Level: Bachelor’s Degree (MBA a plus)
Compensation: $91,000 - $130,000
Visa Sponsorship: Not available
Position Overview
We are seeking a dynamic and experienced Marketing Director to lead the marketing efforts for a fast-growing global construction technology company. This role is ideal for a strategic yet hands-on marketing leader who excels in digital marketing and demand generation while also being capable of executing marketing initiatives directly.
As the Marketing Director, you will develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for multiple brands, including Swatchbox and BIMsmith. You will work closely with leadership, sales, and product teams to align marketing efforts with business objectives while managing and mentoring a high-performing marketing team.
This is an opportunity for a marketing leader with expertise in the architecture, interior design, engineering, or construction industry to make a significant impact on the company’s global market presence.
Key Responsibilities
- Marketing Strategy & Leadership: Develop and execute comprehensive marketing strategies that drive brand awareness, market positioning, and customer acquisition.
- Brand Development: Strengthen and elevate multiple brands within the construction technology industry, ensuring cohesive messaging across all platforms.
- Demand Generation: Drive lead generation through business development marketing, account-based marketing (ABM), digital marketing campaigns, and partnership development.
- Hands-On Execution: Implement digital marketing initiatives directly, including SEO, SEM, content marketing, social media management, and analytics tracking.
- Team Management & Growth: Build, mentor, and lead a high-performing marketing team, fostering a culture of accountability and collaboration.
- Market & Competitive Analysis: Monitor market trends, analyze data, and provide insights to optimize marketing efforts and improve conversion rates.
- Cross-Functional Collaboration: Partner with sales, product development, and leadership teams to ensure marketing initiatives align with business goals.
- International Marketing: Oversee and execute global marketing campaigns, ensuring brand consistency across different regions.
- Minimum 7 years of experience in digital marketing, with at least 3 years in a leadership role.
- Strong expertise in digital marketing channels, including SEO, SEM, content marketing, social media, and performance analytics.
- Proven ability to develop and implement demand generation strategies that drive revenue growth.
- Experience managing and mentoring a high-performing marketing team.
- Strong analytical skills with the ability to interpret market data and make informed strategic decisions.
- Excellent communication and leadership skills with the ability to work cross-functionally with sales, product, and leadership teams.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Hands-on experience in graphic design and creative strategy, with proficiency in Adobe Creative Suite.
- Experience in the architecture, interior design, engineering, or construction industry.
- Familiarity with international marketing strategies and global brand management.
- Play a key leadership role in a growing construction technology company.
- Opportunity to shape and expand global brand recognition.
- Collaborative and innovative work environment with a forward-thinking leadership team.
- Competitive compensation package, including health and retirement benefits.
- Flexible working options to support work-life balance.
APPLY DIRECTLY: https://www.reflik.com/job?jobId=MTAzMDc=referrer=MTQ0Nzc0
PI261044575
Salary : $91,000 - $130,000
