What are the responsibilities and job description for the Marketing Director position at Personal Branding?
This role is for a fast growing food brand.
The IDEAL candidate will have an understanding of and passion for Latin food & culture.
Bilingual / fluency in Spanish and English preferred.
Candidates who most closely fit these requirements will be considered.
We seek a motivated marketing leader to guide the brand's strategic initiatives, resulting in continued and exponential growth in retail and online sales channels. The ideal candidate will have a proven track record of scaling brands in national retailers, a deep understanding of online sales and marketing techniques, including email, social content, and community building, and a habit of leveraging data and insights to make decisions and lead. Long and short of it is - if you’re an experienced CPG marketer with a love for Latin foods & culture and are ready to roll up your sleeves and get things done while guiding our brand and its actions, please don’t hesitate to apply.
This role will report directly to the CEO. The role is hybrid, with in-person offices in New York, NY.
Key Responsibilities :
Strategic Planning :
Develop and execute marketing strategies to expand brand presence and drive sales growth in both retail and online spaces.
Develop and manage marketing budget, allocating resources for optimal returns and impact.
Establish KPIs and tracking practices, driving data-driven decision-making and optimization across all marketing efforts and workstreams
Retail Marketing :
Plan and execute promotions and in-store programs across retail and distributor partners.
Plan and execute trade shows, demos and sampling programs.
Support sales team efforts with new and existing retail partners.
Plan and execute marketing campaigns to support new product launches in retail.
Digital Channels & Initiatives :
Lead digital marketing efforts including email campaigns, SMS, and advertising
Develop and manage initiatives to optimize the brand's online presence and sales across key touchpoints, including Amazon, Instacart, Google and our own DTC site
Identify and implement “digital-to-retail” platform and products to drive retail sales
Brand Building & Community Engagement :
Develop brand-building strategies that foster community engagement and advocacy both online and within retail environments
Manage content creation and social media initiatives, partnering with social media team, to drive brand loyalty and customer retention
Qualifications :
5 years of marketing experience in the CPG or food industry, with a track record of scaling omnichannel, most notably through national retail
Proven expertise in developing and executing successful retail-specific marketing strategies that resulted in visible sales growth.
Proven expertise in online sales and marketing, including email campaigns, social media, content publishing, and community building, and demonstrated understanding of how digital efforts can drive retail sales.
Experience managing social influencer and / or creator partnerships.
Values openness and collaboration, as well as individual ownership and accountability
Understanding of and passion for Latin food & culture.
Bilingual / fluency in Spanish and English preferred.
