What are the responsibilities and job description for the Senior Content Marketing Specialist position at Personify Health?
Overview
Now is the time to join us!
We’re Personify Health. We’re the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.
Responsibilities
Who are you?
Personify Health is seeking a talented and motivated content specialist to join our marketing team and play a pivotal role in converting prospects' interest into valuable sales opportunities. You will collaborate closely with the marketing and SDR team to craft compelling, persuasive, and tailored messaging aimed at engaging potential clients and guiding them through the sales funnel.
In this role you will wear many hats, but your knowledge will be essential in the following:
Qualifications
What you bring to the Personify Health team:
In Order To Represent The Best Of What We Have To Offer You Come To Us With a Multitude Of Positive Attributes Including
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $75,000 to $85,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 5% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
#WeAreHiring #PersonifyHealth
Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@ personifyhealth .com . All of our legitimate openings can be found on the Personify Health Career Site .
Application Deadline: Open until position is filled.
Now is the time to join us!
We’re Personify Health. We’re the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.
Responsibilities
Who are you?
Personify Health is seeking a talented and motivated content specialist to join our marketing team and play a pivotal role in converting prospects' interest into valuable sales opportunities. You will collaborate closely with the marketing and SDR team to craft compelling, persuasive, and tailored messaging aimed at engaging potential clients and guiding them through the sales funnel.
In this role you will wear many hats, but your knowledge will be essential in the following:
- Partner with the marketing and SDR team to understand target audience personas and develop engaging, personalized outreach materials including emails, scripts, and social messages aimed at initiating meaningful conversations with potential clients.
- Create high-quality content that resonates with prospects, effectively communicates the value proposition of Personify Health's products and services, and addresses their pain points and needs.
- Tailor messaging to align with specific industry verticals, buyer roles, and stages of the sales cycle to support the marketing and SDR team to drive engagement and stimulate action.
- Collaborate with the marketing team to leverage content assets, customer success stories, and industry insights to create demand generating campaigns for top of the funnel.
- Conduct ongoing analysis and optimization of messaging and content based on performance metrics and insights derived from sales interactions, aiming to continuously refine and improve the effectiveness of marketing and sales communication materials.
- Stay informed about industry trends, customer challenges, and competitive positioning to ensure content and messaging remain relevant and impactful.
Qualifications
What you bring to the Personify Health team:
In Order To Represent The Best Of What We Have To Offer You Come To Us With a Multitude Of Positive Attributes Including
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in a sales writing, copywriting, or content development role, preferably in a B2B sales environment or within the healthcare industry.
- Exceptional writing skills and a keen understanding of how to tailor messaging to connect with and motivate potential clients, turning interest into tangible sales opportunities.
- Strong collaboration and communication skills, with the ability to work closely with SDRs, sales leadership, and marketing teams to craft engaging and effective sales messaging.
- Proficiency in analyzing data and metrics to drive content optimization and performance improvement.
- Ability to thrive in a fast-paced, target-driven environment and adept at managing multiple projects and deadlines.
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $75,000 to $85,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 5% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
#WeAreHiring #PersonifyHealth
Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@ personifyhealth .com . All of our legitimate openings can be found on the Personify Health Career Site .
Application Deadline: Open until position is filled.
Salary : $75,000 - $85,000
