What are the responsibilities and job description for the Content Marketing Coordinator Job at Pet Parents in Ankeny position at Pet Parents?
Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso
You’re passionate (especially about pets) and creative. You have a knack for good design and have deep customer empathy. You love to create and collaborate in the creation of multimedia content that speaks to the brand's core 'voice' and helps evangelize customers to the brand's mission and embodiment of values and purpose. You love to play on a team that excels, has high standards, and work alongside other high achievers. If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.
About Pet Parents :
We rethink everyday pet parenting to make life better for them and simpler for you, so you can provide the care & connection they deserve.
We are a pet CPG company, we design, market, & distribute pet products online & in pet stores across the country. We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016 with rapid growth ever since. In 2020, Inc. ranked Pet Parents as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US. We are a 4x Inc. 5000 recipient.
We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work and positive impact for furbabies and their parents.
Your Role in Our Pack :
This is a full-time hourly position in our Ankeny office.
As our Content Marketing Coordinator, you will be the foundation of our Marketing Pack in ensuring the creation of content across the pack speaks to what the Pet Parents brand is all about. You will collaborate with external videographers, photographers, and internal designers in the creation of content. You will directly capture & edit thumbstopping, laugh out loud, and pull at your heartstrings photos, graphics, and videos. You will lead the planning, scheduling, creation, and execution of content on all social channels, including Facebook, Instagram, Linkedin, Pinterest, YouTube, and TikTok. You'll cultivate, grow, and manage our Influencer / Creator program with a handpicked roster. With SEO best practices, you will lead our internal writer in the creation of blog content that informs & helps fellow pet parents with common topics that arise while raising furbabies with a current audience of 100,000s of readers annually.
If coordination, branding, graphics, video, photo, ads, social, influencers, organization, empathy, blog content, & community is your thing, then this role is purfect for you!
This role requires an uber-precise focus on communication & creativity skills, branding, messaging & positioning, project management, organization, critical thinking, an eye for good design, accuracy, problem-solving, data analysis, execution, out-of-the-box thinking, and deep empathy.
You will have the opportunity to become an expert in the pet industry.
You will use data to a / b test & drive change for positive outcomes.
You will create & influence the content that leaves the Pet Parents content marketing pack.
You will be a wizard in data analysis and sniffer of opportunities.
You will spot trends, cause-effect dynamics, and bring ideas & plans to life.
You will work in a high-output environment with constant hands-on projects.
You will also be an organizer, researcher, problem-solver & planner.
You will work alongside other high achiever professionals in their field.
You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that.
If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”
Must have at least 1 of the following :
- Minimum 2 years of experience in a content marketing role
- Minimum 2 years of experience in a community manager role
- Minimum 2 years of experience in a content creator role
- Minimum 2 years of experience in a content production role
- Minimum 2 years of experience in an influencer marketing role
- Minimum 2 years of experience in a content editor role
- Bachelor’s degree required.
You must also…
The 'Treats' We Offer
Some of the pawesome opportunities available at Pet Parents)
If your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!
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