What are the responsibilities and job description for the Assistant Manager of Strategy, Marketing and Social Media position at PETA?
Description
Focus on driving strategy, maximizing new and emerging platforms, taking responsibility for the production of consistent storytelling through content generation across platforms
Who is PETA's social team?
Our social media team is comprised of content creators and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. In 2019, we won Audience Honor in the Shorty Awards meme category and Honorable Mentions in PR News' Social Shake Up Show's Crisis Management and Best Tweet content categories, in 2020 we won NYX Marcom’s award in the Social Marketing / Communications category. Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to BuzzFeed to the Late Show with Stephen Colbert. PETA is the most engaged-with charity on social media and reaches nearly 150 million people each month with hard-hitting emotional animal rights content. So, there is no question that if you join our team you will be making an impact.
Primary Duties and Responsibilities :
- Manage campaigns, strategy, and content creation across current and emerging social platforms, analyzing content for success and applying a sophisticated understanding of PETA’s mission, priorities, and goals to reach and expand influence to various platform audiences
- Devise, analyze and oversee strategic content initiatives, managing related projects from conception to completion
- Design and produce emotionally evocative, story-based content, including with minimal words and well-designed imagery
- Responsible for ensuring and guiding consistency and content effectiveness across all platforms
- Advise on content and messaging based on monitoring and testing of content formats and distribution for optimal performance
- Stay current and ahead of industry trends, and perform research to refine content strategies
- Liaise and successfully fulfill the social media marketing needs of cross-departmental teams, senior leadership and other stakeholders to deliver accurate, timely and innovative content
- Assist management with departmental operations
- Perform any other duties assigned by the supervisor
Requirements
The salary range for this position is $50,000 - $69, annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available .
Application Deadline :
Applications for this position will be accepted until February 27, 2025.
We may fill this job opening before the deadline if we find a qualified candidate.
Salary : $50,000 - $69,000
