Demo

Community Fundraising Manager

PETA
Norfolk, VA Remote Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/14/2025

Description

The PETA Foundation is seeking a dynamic and motivated Community Fundraising Manager to help develop and execute the next viral fundraising campaign. In this role, you will drive PETA’s peer-to-peer brands and virtual silent auction. This position is perfect for an experienced community fundraiser, well-organized project manager who can channel the power of community and mobilize donors to spark change.

Position Objective :

Manage and grow community support a variety of community-based fundraising programs

Primary Responsibilities and Duties :

  • Assist in the development and implementation of a community fundraising strategy
  • In consultation and verified compliance with the objectives, standards, and requirements communicated by PETA :

o Create comprehensive community / peer-to-peer fundraising plans that align with the organization's goals and objectives

o Manage and develop peer-to-peer fundraising brands (including Fundraise for Animals, True Friends Memorials, PETA Pack, Yard Sale Benefiting Animals.)

o Oversee ‘Jump Into Auction For Animals’ annual virtual silent auction

o Manage all aspects of online individual fundraising campaigns on social platforms such as Meta / Facebook, Instagram etc. Provide guidance and support to participants that sign up for these fundraising campaigns.

o Design and conceptualize viral and micro fundraising campaigns to ensure growth, maximum penetration of core market areas, and opportunities for expansion

o Create personalized donor engagement and acknowledgment strategies

o Ensure that all annual monetary and acquisition goals are achieved or exceeded

o Evaluate and audit P2P programs, identify strengths and growth opportunities, and report on progress, testing strategies, and program development

o Develop and deploy creative marketing content to promote fundraising initiatives, increase community engagement, drive donor participation, and maximize reach and impact

o Develop ad campaigns, test innovative ad strategies, and oversee the placement of ads for peer-to-peer fundraising

o Manage all aspects of personal-event fundraising, including revenue and expense budgets, volunteer development, volunteer engagement, and event-day logistics

o Develop and use crowdfunding platforms to create fundraising campaigns.

  • Represent employer at workplace giving and other community events
  • Perform any additional duties requested by the supervisor
  • Requirements

  • Degree in a related field, nonprofit development, or equivalent experience managing community-based fundraising programs
  • Proven experience in recruiting, mobilizing, and managing volunteers to achieve goals
  • Minimum of two years of nonprofit experience
  • Knowledge of peer-to-peer and auction software platforms
  • Proficiency with social media platforms including Facebook and Instagram
  • Proven excellent project management, strategic thinking, research, and analytical skills
  • Demonstrated experience with online and social media communication
  • Competency when handling diversified assignments
  • Ability to maintain strict confidentiality
  • Proven exceptional written, verbal, and interpersonal communication skills
  • Demonstrated exceptional organizational skills and attention to detail
  • Self-motivation and the ability to work both independently and as part of a team
  • Proven ability to work well under pressure and meet deadlines
  • Professional appearance and adherence to a healthy vegan lifestyle
  • Willingness and ability to travel
  • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
  • Commitment to the objectives of the organization
  • The salary range for this position is $49, - $69, annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

    A list of benefits available to qualified employees is available .

    Application Deadline :

    Applications for this position will be accepted until February 12, 2025.

    We may fill this job opening before the deadline if we find a qualified candidate.

    Salary : $49 - $69

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