What are the responsibilities and job description for the Marketing Administrator position at Pete's RV Center?
Under the guidance of the marketing director and supervisor, the marketing administrator gains a strong grasp of current marketing tools and strategies, plays a role in the preparation of integrated digital marketing and social media campaigns, and learns to measure their performance.
The marketing administrator works closely with the marketing supervisor and event marketing coordinator to successfully launch campaigns and promotions.
The marketing administrator’s primary role is getting product photos and videos of the RV inventory (enjoys getting away from their desk and being regularly outdoors). For promotion and advertising purposes, this media is used along with authored content on various platforms such as WordPress, YouTube, Facebook, Instagram, and most especially, Pete’s RV web properties.
Competent writing and communication skills, self-motivated, detail-oriented, and organized. Basic understanding of SEO, SEM, Social Media, Email Marketing, and engagement measurement tools such as Google Analytics is beneficial. Basic graphic design, videography and photography skills a plus. Some travel and weekends required. The Pete’s RV marketing department strives to hire and educate our team members with the objective of making them all-star contributors!
Responsibilities and Duties Overview
- Assist in overseeing and maintaining ongoing campaign and events schedule
- Assist with digital content procurement for events and campaigns
- Assist event marketing coordinator with promo material design & procurement
- Administrator of all social media platforms
- Assist with on- and offsite event setup
- Monitor and report regularly on keeping web content current and accurate
- Assist with the deployment of all email campaigns and maintain contact lists
- Interaction with event attendees during promotional activities
- Learn to demonstrate marketing performance through metrics
- Other tasks assigned by the marketing management or ownership team
Qualifications
- Flexible Schedule (including some weekends)
- Excellent Organizational Skills
- Comfortable Interacting with the Public (staff, vendors, consumers, media)
- Competent Business Computing (secure with Outlook, Microsoft Office, etc.)
- Capable of Completing Light to Moderate Physical Tasks
- BS degree (or working towards one) in marketing or a related field a plus
- Excited about being immersed in everything RVs and the RVing lifestyle!
- Health, Dental & Vision Insurance
- 401K Retirement Plan with Company Match
- Paid Holidays and Vacations
- Personal Time Off Accrual
- Advancement Opportunities
- Relocation Possibilities
Job Types: Full-time
(No Remote Work)
Pay: $22 per hour
About our Company: Pete’s RV Center is a family owned business that has been keeping New England, Northern New York, Mid-West families enjoying the great outdoors since 1952. As the #1 RV dealership in New England, we take great pride in all of our locations. The Pete's RV dealer group consists of dealerships in the great states of Vermont, Connecticut, Massachusetts, Pennsylvania, Indiana and Virginia. We are a growing company that values it's employees and their contributions in making us successful in today's ultra-competitive marketplace.
Salary : $22
