What are the responsibilities and job description for the Product Content Specialist position at Petmed Express Inc?
Job Description
Job Description
Opportunity Summary :
We’re looking for a creative and detail-oriented Product Content Specialist to join our team. In this role, you’ll be the voice behind our product descriptions, ensuring every detail shines while reflecting the love and care we have for our furry friends. From crafting engaging product descriptions to managing content updates, you'll play a key role in delivering a delightful and seamless shopping experience for our customers.
Key Responsibilities :
- Create compelling product descriptions : Write accurate, engaging, and customer-focused content that highlights key product benefits, features, and uses, with a tone that resonates with pet parents.
- Optimize for SEO : Ensure product content is search-engine-friendly by incorporating relevant keywords and adhering to best practices.
- Maintain accuracy : Collaborate with the product, marketing, and veterinary teams to verify details, including ingredients, usage instructions, and benefits, for all listed products.
- Enhance visual content : Partner with designers and photographers to pair text with images, infographics, or videos that enrich the customer experience.
- Monitor and update : Regularly review and update product pages to ensure content reflects the latest information, promotions, or seasonal messaging.
- Analyze performance : Use analytics tools to evaluate content performance and identify areas for improvement to boost customer engagement and conversions.
- Support cross-functional teams : Collaborate with customer support, marketing, and merchandising teams to align product content with brand messaging and initiatives.
Qualifications :
Education & Experience :
Skills & Competencies :
Personal Attributes :
Benefits :
PetMeds / PetCareRX (“Pets”) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employee
The Department Head has the discretion to hire personnel with a combination of experience and education which may vary from the above-listed qualifications.
