Associate Marketing Manager

Job Title: Associate Marketing Manager

Location: New York, NY

Job Type: Full-Time

Salary Range: $65-$75K/Annually (Please include salary requirements with your application)

Pets People is a trusted and respected manufacturer of pet and household consumer goods that are brought to market through strategic licensing and innovation. We partner with leading brands such as Burt’s Bees, Arm & Hammer, Clorox and Glad, along with top entertainment properties Disney, Star Wars, Harry Potter and many more. Our brands make everyday life fresh, fun, and user-friendly for the whole family. With a team of over 80 employees headquartered in New York City and support spanning national and global markets, we are uniquely positioned to extend the reach of beloved brands into new territories.

About Us:

Since 2008, we’ve been a pioneer in licensing, translating favorite brands into practical "pet" applications. In 2014, we expanded into the "people" sector, building on our long track record of success. Today, we leverage our expertise to connect trusted brands with the pet and people care markets.

Explore more about us at Pets People | Consumer Products.

Position Overview:

We are seeking a passionate and driven Associate Marketing Manager to support our marketing team and contribute to our brand and product initiatives. This role will report directly to the Director of Marketing and collaborate with cross-functional departments including product development, design, and sales. The Associate Marketing Manager will play a role in executing marketing strategies that align with the company’s vision and goals.

Key Responsibilities:

• Collaborates/Assist Marketing Team to develop content for sell-in purposes through storytelling and messaging.
• Assist in crafting creative briefs, messaging, and assets that articulate product positioning and tell compelling product stories to drive demand among retailers and consumers.
• Ensure brand consistency across all touchpoints by collaborating with cross-functional teams.
• Play a role in managing the creative development process to produce differentiated outbound messaging and marketing content with an emphasis on B2B marketing and attention to B2C trends.
• Support marketing projects with data-driven insights and business objectives.
• Analyze market trends and consumer insights to shape marketing strategies and optimize brand performance.
• Assist in trade show activities, ensuring alignment with overall marketing vision.

Qualifications:

• Bachelor’s degree in marketing or a related field.
• NYC-based with a flexible schedule (3 days in-office, 2 days remote).
• Minimum 3 years of brand marketing experience, preferably in a B2B setting.
• Background in consumer goods and marketing; experience in the pet industry is a strong plus.
• Experience managing marketing campaigns across diverse channels (digital, social, print, etc.).
• Strong strategic thinking, problem-solving, and data analysis skills.
• Excellent communication and interpersonal skills.
• Experience managing multiple projects and meeting tight deadlines in a dynamic environment.
• Industry experience in pet, toy, apparel, personal care, food, supplements, or household products is a bonus.
• Organized, detail-oriented, and proactive with follow-up.
• Entrepreneurial mindset and ability to thrive in a newly established role.

What We Offer:

• A collaborative and fun work environment.
• Opportunities to shape innovative marketing strategies and contribute to the growth of beloved brands.
• Professional development and mentorship opportunities.
• Hybrid role: three in-office day, two work from home
• Paid time off
• Health, dental and vision insurance
• 401k available
• Pet friendly office

If you’re ready to join a fast-paced team dedicated to building innovative and trusted brands, we’d love to hear from you. Apply online today!