What are the responsibilities and job description for the Research & Insights Analyst position at PetSafe Brands?
Job Type
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary Of Position
Responsible for working with the rest of the insights team to collect and summarize data on customers’ needs, motivations, experiences, perceptions, and behaviors to develop actionable insights that tie to the business goals. Success in this role requires confidence in building connections between various sources, peeling the layers back, and defining the “why” to identify actionable business opportunities for the company. You will develop and implement strategies for understanding the company’s customers through primary and secondary research methodologies. You will develop both a broad and deep knowledge of our customers’ experience with our products and must build internal equity as one of the subject matter experts of the customer. The ideal candidate will be naturally inquisitive and empathetic, have strong project management skills, and be enthusiastic about being a part of a dynamic and growing research team.
Responsibilities
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary Of Position
Responsible for working with the rest of the insights team to collect and summarize data on customers’ needs, motivations, experiences, perceptions, and behaviors to develop actionable insights that tie to the business goals. Success in this role requires confidence in building connections between various sources, peeling the layers back, and defining the “why” to identify actionable business opportunities for the company. You will develop and implement strategies for understanding the company’s customers through primary and secondary research methodologies. You will develop both a broad and deep knowledge of our customers’ experience with our products and must build internal equity as one of the subject matter experts of the customer. The ideal candidate will be naturally inquisitive and empathetic, have strong project management skills, and be enthusiastic about being a part of a dynamic and growing research team.
Responsibilities
- As a researcher, set up kick-off meetings to understand stakeholder expectations, business needs and decisions to be made, and then use that information to design the appropriate study to address these questions.
- Fully “own” projects from start to finish. This includes gathering stakeholders, delegating tasks to other researchers, setting up/programming, fielding, and analyzing research studies using the appropriate platform and research best practices.
- Analyze findings, including buying habits and consumer opinions, and develop product or marketing recommendations meant to create more value, improve market penetration, or increase sales.
- Collaborate with brand and marketing teams to support internal ad-hoc requests and business questions by analyzing a variety of data sets and communicating key insights.
- Collaborate with the UX team to develop new product ideas by exploring the white space and help bridge the gap between research insights and product development with the categories and engineering teams.
- Plan and conduct usability research projects, including working sessions, walkthroughs, surveys, interviews, or focus groups.
- Leverage quantitative platforms (Qualtrics) to validate research findings in a statistically significant way that drives business decisions.
- Collect data and develop customer profiles or personas meant to describe the target customer and define their needs; translate findings into design requirements or guardrails.
- Provide actionable insights from advanced data mining, segmentation, customer profiling, and quantitative analyses. Provide insights through diagnostic and predictive analytics.
- Plan, build and write actionable reports of research findings for internal stakeholders.
- Bachelor’s degree in Marketing, Communications, Psychology, Anthropology, Sociology, Research or related field or work experience. Master’s degree is a plus.
- Should have 4 years’ experience or relatable proficiency using a mixed methods quantitative approach. Proven experience in survey designing, programming, data analysis, and summarizing findings to actionable recommendations. Knowledge of statistical analysis techniques and software.
- Proven expertise in qualitative research to identify customer needs: both short and in-depth interviews, intercept interviews, observations, and open-ended responses such as reviews. Experience with ethnographic and exploratory research is a plus.
- Business analysis skills, with the ability to visualize data, thread to implications, and provide consultative solutions and recommendations.
- Detail orientation and ability to balance multiple priorities and meet deadlines.
- Can take broad questions and refine them into tightly defined data requirements.
- Excellent written and verbal skills.
- Excellent computer and technical skills- must be particularly experienced with Word, PowerPoint, and Excel. Comfortable using Qualtrics (or other quantitative platforms) and Dscout (or similar online qualitative platforms).
- Should be comfortable doing advanced quantitative surveys.
- Ability and eagerness to create personas and user stories that directly tie to product design and UX/UI decisions.
- Ability and eagerness to delegate, problem solve and think on your feet if project schedules get changed.
- Experience analyzing large datasets and communicating recommendations to internal stakeholders.
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
