VP, Brand Marketing

PetWise Inc. is an industry leader of smart, stylish, innovative and environmentally responsible pet products. We were founded in 1990 and our pet products are available across multiple retail and online channels throughout the world. We offer a collegial culture, opportunities for career growth and competitive compensation and benefits. Come join our team and help us design the future of the company.

Job Summary:

The Vice President of Brand Marketing will be a key member of the PetWise leadership team, reporting to the CEO. This position is responsible for the business, brand and marketing strategies for the multiple brands within the PetWise umbrella including Furhaven, goDog, Treatly, TrustyPup, SmartyKat, Instincts, Sherpa, and more. Successful candidate will be a strong business and marketing leader that can develop omnichannel brand strategy/execution that delivers growth in all channels across the portfolio of brands.

Duties & Responsibilities

PetWise Leadership

· Lead marketing strategy as part of the executive leadership team, representing the voice of the consumer and customer, driving project prioritization based on opportunity size, and delivering growth for the organization.

· Responsible for portfolio brand strategy and brand guidelines to set product positioning, pricing, packaging, distribution plans.

· Build out annual marketing department goals to support the growth targets of the organization.

· Serve as thought-partner to others on leadership team, especially sales and product VPs to ensure that development and distribution strategies are aligned with consumer and customer needs.

· Lead internal communication efforts to effectively share company strategies, objectives, results and initiatives with our employees and key stakeholders.

Marketing Team Leadership

· Nurture and coach an integrated marketing team that includes brand managers, creative services, digital marketing, social media and customer service.

· Set clear business targets for brand managers and support/challenge their plans and spending to ensure that growth goals are met.

· Set clear department goals that ladder up to corporate goals, and work with team to set meaningful individual goals that not only contribute to the success of the organization but also encourage team member development and growth.

· Develop simple and repeatable marketing processes such as brand P&Ls, project requests, creative briefs, after-campaign reporting, marketing calendar, customer service reporting, etc. Leverage processes to ensure accountability.

· Foster adoption of new to PetWise Go to Market Process within the organization, providing clarity on how and when marketing team members contribute (RACI).

· Create performance metrics for each marketing function to measure impact and develop/update appropriate dashboards to communicate results.

· Build and oversee an annual marketing plan and budget; deliver results on time and on-budget

Support day-to-day marketing function for the organization, including but not limited to:

· Integrated marketing calendar and brand & campaign strategy

· Sales requests, product partnerships, operations integration, budgetary support/approvals/etc.

· Leadership team advisory/input to support restructuring, leadership development, systems, etc.

QUALIFICATIONS:
*

• MBA or relevant work experience.
• 15 years Brand Management and Marketing experience – ideally in the home décor, footwear, apparel, hardgoods, toy and/or pet industry
• Exceptional and intuitive communicator to all levels of the organization—from board members to entry level employees
• Ability to contribute at both the strategic and tactical level (player/coach)
• Experience working across all channels (retail, online, omni, trade/B2B)
• Record of success in social media & digital marketing (SEO, CRM, web analytics, etc.)
• Excellent organizational skills: office space both physically and electronically
• Demonstrated ability to succeed with limited resources through “scrappy” marketing execution
• Interest and skill set in analytics; both financial and research related to help guide the business based on data points
• P&L math competency: pricing structures, margins, advertising & promotional costs, etc.
• Demonstrable management skills and ability to work with a variety of personalities, as well as to lead both seasoned employees and those less experienced
• Commitment to high professional ethical standards
• Microsoft office: Word, Excel, PowerPoint, Access, Teams
• Ability to travel at notice as required domestic & international

PHYSICAL REQUIREMENTS:

• Ability to stand, bend, stoop, sit, walk, twist and turn.
• Ability to lift up to 25 pounds occasionally.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors, majority of the time is spent sitting at a desk.

ABOUT US:

PetWise is an innovation-driven organization poised for growth that embraces the vision to delight its customers while outperforming its competitors. The Company is also committed to sustainability, has innovation in its DNA and is an industry leader in the development and branding of smart, stylish and innovative pet products. The Company’s has a highly diversified brand portfolio which includes: SmartyKat, goDog, Sherpa, TrustyPup, Pet Factory, FurHaven, Petlinks, Pawscout, Kitty Sift and PoochPlanet, and is a category leader in pet toys, cat products, beds and travel accessories. PetWise embraces diverse and passionate people who thrive in dynamic environments, embrace continuous improvement and who uphold PetWise’s values and, of course, LOVE pets. Founded in 1990 and headquartered in Novato, CA, with additional offices in Ferndale, WA, McAllen, Tx, Mundelein, IL; the Company has its product development, manufacturing and 3PL capabilities across the continental U.S. and Canada. They also procure some of its products overseas in China, Hong Kong and Mexico. PetWise offers a fun, flexible, and pet-friendly working environment where employees are empowered to help design the future of the Company. For more information on PetWise, visit https://www.petwisebrands.com/. The base range for this position is 170K-300K. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.

Job Type: Full-time

Pay: $170,000.00 - $300,000.00 per year

Schedule:

• Monday to Friday

Location:

• Novato, CA 94949 (Required)

Work Location: Remote

Salary : $170,000 - $300,000