What are the responsibilities and job description for the Email Marketing Specialist position at Peyton Resource Group?
100% onsite
Initially a heavy focus on email campaigns
Needs HTML / CSS coding
Needs Salesforce Marketing Cloud
What You Will Do :
- Manage end-to-end execution of marketing campaigns, including responsive HTML / CSS coding, audience segmentation, business approvals, quality assurance, and deployment.
- Analyze campaign performance and provide data-driven recommendations for improvement.
- Design, implement, and report on engagement metrics for digital campaigns tailored to diverse audiences and segments.
- Optimize marketing communication tactics by fine-tuning messaging, frequency, and delivery for real-time and scheduled campaigns.
- Ensure accurate, clear, and effective messaging is delivered to the target audience.
- Maintain and update email templates using email design best practices to align with SSFCU branding.
- Perform HTML / CSS coding, thorough testing, scheduling, and deployment of emails while managing deliverability, opt-outs, and reporting metrics.
- Support the organization’s digital marketing goals by taking on additional duties as needed, all while adhering to core values.
What We Require :
Ideal Candidate Will Have :
