What are the responsibilities and job description for the Sr. Director of Digital Marketing position at PF Changs?
P.F. Chang’s is seeking an experienced Sr. Director of Digital Marketing to lead our digital strategy and drive our digital transformation. This role requires a leader who can align marketing, technology, and operations with business goals to enhance customer engagement, increase brand awareness, and drive revenue growth.
Key Responsibilities:
- Develop and implement a comprehensive digital media and e-commerce strategy aligned with business objectives.
- Set and achieve goals for customer acquisition, retention, and revenue growth.
- Ensure integration of digital initiatives across all business units for brand consistency.
- Optimize e-commerce platforms, including website and mobile applications, to enhance user experience and streamline the ordering process.
- Leverage our 1P Funnel to drive dine-in traffic and frequency among current guests.
- Oversee and refine the loyalty program to maximize customer engagement.
- Use data analytics tools to track, measure, and report on digital and e-commerce performance.
- Collaborate with the Guest Relations team to address digital-related concerns and enhance the customer journey.
- Identify and implement new digital technologies to improve customer experience and operational efficiency.
- Lead and mentor a high-performing digital marketing and e-commerce team.
- Manage relationships with external vendors, agencies, and partners to optimize marketing efforts.
- Work cross-functionally with Brand Marketing, IT, Operations, and Finance to ensure alignment of digital strategies.
- Act as a digital advocate, driving transformation and innovation within the organization.
- Develop and manage the digital media and e-commerce budget, optimizing ROI.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 12 years of progressive experience in digital marketing, e-commerce, or a similar field, with at least 5 years in a leadership role.
- Proven success in digital media and e-commerce strategy execution.
- Strong understanding of digital marketing channels, e-commerce platforms, and web/mobile development.
- Strong analytical skills, with the ability to translate data into meaningful insights.
- Strong leadership skills with experience in building and mentoring high-performing teams.
- Superior communication skills and the ability to influence at all levels of the organization.
- Ability to travel up to 50%.
- Knowledge of the restaurant or hospitality industry is a plus.
Benefits:
- Health Benefits: Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date.
- Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
- Paid Holidays: 11 company-selected holidays plus 2 floating holidays per year.
- Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang’s location.
Pay Range: $190,000 - $220,0000 per year
Salary : $190,000 - $2,200,000
