What are the responsibilities and job description for the PG&E Corporation is hiring: Director, Brand Strategy and Advertising in Oakland position at PG&E Corporation?
Requisition ID # 162700
Job Category : Corporate Affairs / Communication
Job Level : Director / Chief
Business Unit : Customer & Enterprise Solutions
Work Type : Hybrid
Job Location : Oakland
Department Overview
The Marketing and Communications team at PG&E shapes how the company communicates with the 16 million people it serves in Northern and Central California. We keep customers informed about PG&E’s progress in delivering safe, reliable energy at the lowest cost possible. We explain how PG&E is harnessing innovation to achieve it and the State of California’s bold climate goals. This team also drives marketing efforts to encourage customer participation in programs that promote energy efficiency, provide income-qualified bill discounts, and advance the electrification of transportation, homes and industries.
Position Summary
Reporting to the Chief Marketing and Communications Officer, this position provides a unique opportunity to guide the company’s brand strategy. PG&E aims to recapture hearts and minds by showing the world how the company has changed in ways that matter to our customers. In January 2025, PG&E unveiled a new brand position (“See Our Progress”) and a brand campaign titled ‘Open Lines’ which aimed to show customers that PG&E is actively listening to their concerns, taking action and delivering progress on the issues that matter most them.
This new leader will have the opportunity to build and evolve the Open Lines campaign, and to design a multi-year journey to rebuild trust in the safety, reliability, affordability and sustainability of PG&E’s energy system, and in the company and its leaders.
The role requires exceptional leadership and operational management skills. You must be innovative, proactive and passionate about both PG&E customers and the brand. You must be hands-on with a passion for diving into data, a master of budget management, and able to lead various agencies to deliver breakthrough outcomes as part of your extended team. You will be held to the delivery of key brand performance indicators and managing performance through a data-driven Lean operating process.
You will be successful through engaging, inspiring, and galvanizing the organization around the brand position and strategies so that others are clear in bringing them to life in their areas of functional expertise. This will require coordination with various internal departments and teams to execute the brand integration plan. This role is also responsible for driving and maintaining public safety awareness through an annual, multi-channel campaign focused on gas and electric safety.
Reporting Relationship
Reports into the Chief Marketing and Communications Officer.
Job Responsibilities
- Brand Advertising
Deliver an effective and measurable annual brand advertising plan by working with agency partners, senior management, business partners and Marketing and Communications team members.
Oversee the consistent delivery of our brand experience across all PG&E internal and external channels, including owned properties and through partnerships.
Participate in representing the communications function within crisis and emergency response situations and serves on the PG&E's formal emergency response team.
Leadership Qualities
PG&E expects its leaders to conduct themselves with the highest ethics and integrity and to embody specific leadership qualities.
Compensation
PG&E is providing the salary range that the company in good faith believes it might pay for this position at the time of the job posting. This compensation range is specific to the locality of the job. The actual salary paid to an individual will be based on multiple factors, including, but not limited to, specific skills, education, licenses or certifications, experience, market value, geographic location, and internal equity. Although we estimate the successful candidate hired into this role will be placed towards the middle or entry point of the range, the decision will be made on a case-by-case basis related to these factors.
A reasonable salary range is :
Bay Area Minimum : $170,000
Bay Area Maximum : $290,000
Background Qualifications
Minimum
Desired
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Salary : $170,000